Herman Miller Case Study Essay

1040 Words Aug 18th, 2012 5 Pages
NAME: Koray Kendir

CASE 7: Herman Miller Inc.: The Reinvention and Renewal of an Iconic Manufacturer of Office Furniture

1. BACKGROUND INFORMATION
|Timeframe |Country(s) Involved |Key Individuals & Titles |Company Type & Size |
| | | | |
|1905 to present |United States |Brian Walker |Furniture |
| |Central America |Mike Volkema |Small-Cap consumer goods |
|Analyze period |Near East
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|Ergonomic use of the furnitures, Innovative and creative | |
|furniture. |Office furniture |
| | |
| | |
|Summary of Industry Attractiveness |
|Strong competitive forces put pressure on the industry constituents, and reduce industry profits. As shown in the following |
|model, the office furniture industry has below average attractiveness due to moderately high competitive forces. The strongest |
|competitive force comes from industry internal rivals, which compete heavily on price in addition to quality and delivery. |
| |

4. HERMAN MILLER ORGANIZATIONAL

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