Hermes Case Study

Hercules is a large and prominent constellation. It is visible from the Northern Hemisphere from April to November. Despite its large size, Hercules does not have any bright stars. As a result only one or two of the stars of Hercules are visible from cities. I chose Hercules because I have heard his story before, but I did not know it well and wanted to know it better.

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

H&M cruelly underlined the continuity of its expansion strategy in long-term perspective (Regnér and Yildiz, 2014), which means continuing to open stores ultimately (Barman and Petersson, 2002). It is planned that H&M will establish another 300 new stores, especially China, the United States and the United Kingdom as the largest growing market. Despite the countries mentioned before, South America, Latvia, Indonesia, Bulgaria and Thailand will be involved (Regnér and Yildiz, 2014).

The Agoge was a harsh, tough education program which all men of Sparta were required to participate in. The agoge would begin when a Spartan boy was at the age of seven. All boys would receive the same education which was harsh, brutal, and torturing. It was designed to condition the boys to become ready to fight rather than learning about traditional subjects. In the end, some Spartan boys turned into strong hoplite soldiers while unsuccessful boys were outcast from society. Despite the hardships many Spartan boys had to endure, the agoge would prove very useful for Sparta. Out of all the Greek poleis, Sparta was the one known for having the strongest army.

Zeus and Maia are the parents of Hermes, he is a messenger, thief, and conductor of souls, and he is also known from the stories “Hermes and the Cattle of Apollo,” “Hermes and the Crocus Flower,” and “The Caduceus of Hermes.” Hermes is the son of Zeus and Maia and he was born inside a cave on Mount Cyllene. Hermes had many divine offspring as well as mortal offspring. Some of the divine offspring that he had was Angelia who was the goddess of messages, Palaistra who was the goddess of wrestling, Eleusis who is the goddess of Eleusinian mysteries, and Pan who was the god of shepherds. Some of his mortal offspring was Libys who was a king of Lybia, Keryx who was a lord of Attika, Eudoros who was a lord of Phthiotis, and Phaunos who was a barbaric Italian king. Hermes was symbolized by his winged boots, his purse, the caduceus, the ram and the petasos. Hermes created the first lyre. He created the first lyre from an empty shell of a tortoise by stringing sinews across it.

Hercules is an incredibly famous Greek demigod. He is the son of the god of the sky, whom is also the ruler of the Olympian gods, Zeus. He was a “divine hero, one of the greatest in mythology.” Hercules has had fascinating stories told about his youth, which included the great story of how he took on two venomous snakes. His heroic training and actions were incredible, for he was taught by many great tutors and was given important gifts from the Olympian gods, including his father. Hercules started the Olympic Games, which started when he went to war against Elis and Augeias. Hercules’ love life included Hera, who drove him to insanity, and Deianeira, who died trying to get Hercules to prove his love to her. Lastly, Hercules was involved in

With high rates of travel within US and abroad, there is a greater demand for luggage and leather accessories.

An increasing economic interdependence of national economies across the world experiences a rapid cross-border movement of goods, service, technology and capital. Luxury goods industry, serve as one of the most competitive industry, emerging and developing rapidly all the time. To a great extent, globalization promotes the development of luxury goods industry significantly in spite of the big shock hit by several times of economic crisis.

Burberry can expand its business in the Asian markets. In these markets there is a great demand of luxury brands. The fashion sense and fashion houses are growing rapidly in these markets. The brand can expand its business in these markets which will result in growth and development of its international market share and overall profitability. In Indian markets the brand can seek more profit and values. Fashion market of India is continuing to increase with the times and living standard of people is also enhancing day by day. Thus, there is a great demand of quality luxury products in Indian markets (Chang and Li, 2013). The company can target Indian markets to expand its business.

This behavior brings competitive advantages to the European luxury brands. Moreover, customers in different countries have different purchase behaviors. For instance, some countries’ customers are willing to move away from common recognized brand, because they want to purchase more exclusive products. Furthermore, because of the increasing speed of globalization, people are more likely willing to travel between different countries. These travelers will buy luxury good during their trips. In fact, Chinese tourists contributed over one third of sales in Europe. The luxury goods industry should notice to adjust the actual demand between local people and tourists in Europe

Conclusion: Overall, the global luxury goods industry still has high potential to growth sustainably in the future. Since the market of this industry is worldwide, companies’ revenues will not largely affected by a single country or region. The important thing is to keep the balance of expansion between different countries. Companies should also be carful about increasing production effectiveness while retain the heritage value of the brands.

In Japan, the costs of LVMH handbags cost approximately 40% more than in France. This started a growing market to distribute bags from France to Japan for resale at a cheaper price. Arnault believes that the producers of LVMH’s goods need to be unrestrained by financial matters in order to produce extremely high quality products. To keep the brand management of highly priced and high quality goods, LVMH needs to expand to the younger new money of the Asian market. The high quality is also a result of the mentality that “Made in France” is perceived as high western quality. LVMH does not want to lower the labor costs because there would be a similar direction of the quality.

The clothing industry, as one of the most globalized industries in the world (Bonacich et al 1994), is currently undergoing a restructuring, especially the fast fashion sector. Fashion markets are synonymous with rapid changes and short product life cycles. Therefore, changes in consumer demand for newness and fashion trend force the emergence of ‘fast fashion’ strategy in retailers like Zara and H&M and shifts in the focus of competitive advantage from price towards quick response. That is to say, clothing firms, which are adopting global or offshore sourcing strategy, are not considered to have more competitive advantages as before.

In 2013, 36% sales in the US, 21% sales in Europe, 16% sales in Japan, 11% sales in China

Emerging markets- The 2 biggest emerging markets for luxury fashion products are China and India, which is a great opportunity for the brand to explore and