Hero Honda Project Report

9102 Words Feb 10th, 2011 37 Pages
A
PROJECT REPORT
ON
Marketing Strategies of HONDA Products & Services

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Table of Contents

▪ Executive Summary ▪ Company Profile ▪ Organization's Philosophy ▪ Objective ▪ Research Methodology ▪ Products & Services ▪ Analysis ▪ Training & Development for better Performance ▪ Limitations ▪ Recommendations ▪ Conclusions ▪ Bibliography ▪ Annexure

ACKNOWLEDGEMENT

I feel great pleasure to submit this report as the culmination of efforts by my teachers and me. This is the last step of my path leading to graduate degree in Management through PGDM.
This project is the result of my hard work, sincerity, and devotion, & put my best to complete and in
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GROUP VISION
"We, at the Hero Group are continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the group to excellence in everything we do."
-Dr.Brij Mohan Lall Munjal- Chairman, Hero Group
"At Hero Motors, we are committed to give our best and achieve the highest standards in Performance, Quality, Systems, Care and Relationships. And then we want to beat these standards and Go Further... because Anything that can be done, can be done better."
CORPORATE VALUES: • Focus on Result oriented Process • Accept, Learn & Improve from Failures • "SQDC", our way of decision making • Organization growth to inspire all associated individuals
ACHIEVEMENTS:

❖ Hero group ranks among the top Business Houses comprising of 18 companies , with an estimated turnover of US $1.8 billion . ❖ Hero group management has been acclaimed internationally by World Bank and BBC. ❖ HSBC –Merrill Lynch has estimated Hero group would be among the top value creator in 2002-2006. ❖ Hero Honda Motors was ranked 3rd amongst the top Indian companies Review 2000 –Asia’s leading company award by
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