Hero Moto Corp Case Study

4399 WordsFeb 2, 201318 Pages
Table of Contents 1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players…………………………………………………………………… 17 8. Strategy for next 5 years………………………………………………………………….………….17 9. References……………………………………………………………………………………………19 1. Introduction: The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer…show more content…
2W Product Segmentation: Posted above is the segmentation of “Made in India” motorcycles in 2012 as seen through our view. In advanced markets people do their daily commute in their cars/4 wheelers. Motorcycles are bought and ridden by guys as a leisure/pleasure activity. Motorcycles in developed markets are therefore segmented for the purpose that they are designed for eg: Super Sports for track/road racing, Cruiser for riding in a relaxed manner on open

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