Hershey Corporate Culture

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INTERNAL ENVIRONMENT This section of the strategic environment is a realistic analysis of Hershey’s internal resources. The following internal traits portray a resource-based view of Hershey’s core strengths: COMPETITIVE ADVANTAGE: The market share is increasing globally. Customer loyalty is very low. Websites are increasing in quality and ease for all users. HERSHEY’S offers many unique products and services to many different kinds of customers. By offering so many distinct products and services, HERSHEY’S is able to achieve a competitive advantage. STRATEGIC ANALYSIS CORPORATE LEVEL STRATEGY ANALYSIS: Corporate Strategy - is concerned with the overall purpose and scope of the business to meet stakeholder expectations. This is a…show more content…
* Integration of low-cost and differentiation strategies they have made it harder for competitors to duplicate their successful model. The goal of focusing on this integrated strategy is to provide two types of premium value to customers, differentiated attributes and lower prices. The Hershey Company’s main goal becomes one of providing unique value to customers in an efficient manner. STRATEGY # 3: To reduce its overdependence on the US market * Enter the Indian confectionery and chocolate market * Build business in China * Building production facilities through partnerships with local companies * International expansion FUNCTIONAL-LEVEL STRATEGIES Operational Strategy - is concerned with how each part of the business is organised to deliver the corporate and business-unit level strategic direction. Operational strategy therefore focuses on issues of resources, processes, people etc. Hershey’s functional level strategy focuses on five main components: * Production * Marketing * Finance * Information systems * R&D Problems * Late to enter markets like India and china * Used to underspend on true marketing and spending on promotion instead * Below the industry average

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