Hershey's Entry Into Turkey

1060 Words5 Pages
Turkey is a country poised between Asia and Europe. This country of 71 million people is crucial to economic developments as it lies between producers and consumers, supply and demand. While seen as a bridge between the East and West, this majority Muslim country is also torn between both worlds. Its secular government has a long history of struggles between those who feel their country’s identity lies in the Middle East, those who desire full accession to the European Union (EU), and all those in between. The Turkish government’s main foreign policy goals are to make Turkey an integral part of the European Union

The Turkish government has, in recent years, worked on reforms to liberalize Turkey’s trade relationships and open its
…show more content…
However, today, the economy in France is determined by services industry, which includes banking, retail and wholesale trade, communications, health care, and tourism.
With its culture, France has been able to influence the entire Western world, particularly in the areas of art and literature. French literary and artistic contributions during the Renaissance and the Age of Enlightenment deeply influenced the path of Western cultural development. It was during the Middle Ages that France attained cultural prominence in Europe. The 16th, 17th, and 18th centuries saw many of Europe 's most talented artists and artisans being attracted to Paris. The 20th century was considered to be the 'cinema era, ' with French cinema assuming a leading world position, particularly in the 1960s. World-renowned French cultural figures include philosophers, writers, painters, sculptors, architects, composers, playwrights, and film directors.

Based on the country analysis, it is clear that Turkey is a market whose economy is rapidly growing, and the government of Turkey’s new foreign trade policies are open market business friendly. Kraft has been aggressively pursuing to enter the French market by acquiring Cadbury by preparing to bid as much as 18.5 billion. Given this high competition in the French market and the possible over load

    More about Hershey's Entry Into Turkey

      Get Access