“Securing a market leading future through SWOT analysis
A Hewden case study”
Hewden was founded in 1968 and has grown to be the market leader in the construction rental industry based in the U.K. Today the company is employing 1,400 professionals and focuses on delivering outstanding solutions across a wide range of industry sectors such as construction, infrastructure, industrial and environmental. In 2010, Hewden was acquired by Sun Capital Partners Inc., a U.S. based investment firm.
This case study is an attempt to analyse the internal (strengths and weaknesses) and external (opportunities and threats) factors affecting the company’s strategic planning. It is also an attempt to use SWOT analysis in order to provide…show more content…
“Hewden has increased the range of eco-friendly welfare units within its accommodation portfolio, helping users to reduce carbon emissions, noise pollution and ongoing running costs” and often offers support to homeless, weak and disadvantaged people.
Weaknesses are a source of competitive disadvantage for the company and constraints in achieving its objectives. They are usually harder to identify externally since there is no data provided by the company itself.
Initially, Hewden faced a lack of automation which inflicted more time-consuming procedures, inefficiencies and lack of transparency; therefore the company invested in an updated operating system. On the other hand, people are usually reluctant to change, consequently it takes time for employees to get familiar with the new working environment offered, to embrace the new procedures and exploit the system possibilities to the fullest. A change in mindset and culture is always hard to achieve and this shift is a challenge for Hewden. Constant personnel training and frequent system updates are required and will probably inflict higher operational costs.
Although Hewden’s experienced personnel is considered to be a key factor in its success, the potential weakness of an ageing workforce is becoming visible. Considering the actual demographical conditions and the extension of state pension ages, the company has to adapt and act drastically. In order