Hi Courtnee: Two Best Strategies For A Crisis

Within the communications group for Blue Care Network, how the crisis is managed depends on the actual situation. A crisis is defined as, “a major occurrence with a potentially negative outcome effective an organization, company, or industry as well as its publics, products, services, or good name” (du Pre, 2014). While the management of the crisis may depend on the situation, the purpose of crisis communication is to, “provide information that allows an individual, stakeholders, or an entire community to make the best possible decisions about their well-being, under nearly impossible time constraints, while accepting the imperfect nature of their choices” (du Pre, 2014). Recently, there was a recall on several different types of EpiPens, which is used for allergic reaction treatment (Horne, 2017). Although this was only one recall, it still needed to be urgently and effectively communicated to the masses. This was a highly important issue because someone’s death could result from this (Horne, 2017). In this situation, the challenge was to make sure that people were notified right away. To inform members, letters and emails were sent out to notify them of the lots (lot number on the EpiPen) that had been recalled (Horne, 2017). In addition to informing them, there were also instructions for what to do, specifically if a member had an EpiPen with the recalled lot number (Horne, 2017). On top of letters and emails, Blue Care Network utilized their online portal to send messages to their member’s accounts as well as making a public announcement through press releases (Horne, 2017). With reaching a mass audience, especially during a crisis situation, it is crucial to make sure the information is correctly understood and interpreted by the

Newham Company is a publicly traded company operating in the “personal product” industry. Newham manufactures cosmetic and body-care products. These products are sold to large department chain stores, such as Target and Walmart, to be sold and distributed to the final customer. Newham’s competitors include Revlon, Inc and Avon Products, Inc. The company has had a steady growth over the past several years. Recently, there has been a change in executive management, including the CEO and CFO. The change was sparked by questionable bonus payments that were paid to the executive management team based on the company’s performance. In addition, a recent lawsuit has been filed based on claims that a new product was not properly advertised,

Effective crisis management is vital for a company to maintain good relations with stakeholders and to protect their corporate reputation. However, due to the volatile nature of communications, many corporate communication practitioners struggle to implement appropriate crisis response strategies. When Turing Pharmaceuticals increased the price of the life-saving drug, Daraprim, drastically in 2015, it was met with severe backlash. External stakeholders like the public and medical professionals were not convinced that the price hike was justified despite Turing’s attempts to manage the situation. This case study examines Turing’s crisis response strategies and how it failed to successfully overcome the crisis.

Managers and leaders do not welcome crises because they don't realize that problems and crisis if handled with intelligence become an opportunity for the company. The purpose of writing this paper to discuss the case of "Johnson & Johnson" that became a hero in the eyes of public (Rehak, 2002) and gained their market share back with the help of their effective public relations plan. They accomplished this by making good relations with public and by proving how much they were concerned about the safety of their consumers.

In order to explore how a crisis worker would approach, assess, and treat a crisis situation, this paper will focus on the story of Melody, the victim of a brutal rape. Melody Swanson is a 50 year old, divorced teacher who has been living alone since her children went to college two months ago. Melody came home from a short vacation to the casino and was met in her driveway by an armed man in his twenties. She was abducted at gunpoint, beaten, raped, robbed, and left abandoned several miles from her home. Melody was able to find help and was

I would personally recommend canceling the order and shipment. The company should remake the product. I would choose this because it shows the company is operating morally. The company also cares about the customers. I do believe in Karma. When you do good deeds, karma will come back and reward you for the ethical choices. My fellow coworkers will also know the company cares the customers. This in return will make them believe, we care about the employees. My employees will spread the word to their friends and family.

This summer I had the opportunity to enroll in a practicum with the Calgary Police Service. One call in particular involved a domestic dispute over child custody, and the officer and I were the first to arrive on the scene. We approached the residence and herd shouting from the front door. At this point it is apparent the conflict between the parties has been ongoing for some time. The officer and I called for an additional patrol vehicle, and once they arrived we entered the residence. Upon entering the residence there was a male and two females, the one female and male are a couple, who will use the name Bob and Jane, and the other female was the mother of the child who will use the name

During the Tylenol tampering scandal at Johnson and Johnson (1982) where seven people died, CEO James Burke and his team led a company culture that admitted the problem and set out to rectify it. He did not wait for the problem to fade away or just react to regional problems. He launched a Public Relations (PR) campaign and recalled several products whilst remaining calm and in control under the spotlight. He launched a further recall in 1986 costing Johnson and Johnson more than $200 million, when one person died after ingesting a capsule laced with cyanide (Yang, 2007). By doing so, James retained employee and customer loyalty. His achievement was of dealing with a crisis; he did not know cyanide was being planted into bottles, nevertheless he dealt with it. He remained trustworthy, transparent and engendered confidence. As an example, whilst at Johnson and Johnson, had James used questionable means for the success of the business, the organisation and the public would probably have forgiven him, following his conduct in the Tylenol tampering scandal. Not because they eventually forgot, but due to the importance in which

The following essay will discuss the supply chain of a company this is interrupted because a toxic contaminant has been found in a raw material that causes a product to be pulled from the store shelf. On April 20, 2015 Blue Bell ice cream corporation pulled all of their products including ice cream, frozen yogurt, sherbet and frozen snacks from the shelves because of a Listeria monocytogenes, "an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems" (Roberts, 2015). About 1,450 workers were laid off of work due to the contamination of the Listeria, official and workers inspected, cleaned and disinfected equipment, work areas, and storage facilities.

In a competitive market to which Johnson and Johnson operates, the smallest of errors can lead to consequences which can cut revenue. When large mistakes occur, millions of dollars are lost, and even worse, there is a loss of customer confidence. Johnson and Johnson has had numerous recalls in their consumer healthcare division recently, which rocked the organization’s once sound image, and diminished its profits. These recalls have hurt Johnson and Johnson’s stocks and cost the company about $900 million in sales last year (Rockoff, 2011).

Johnson & Johnson could take more money and experiment more on their products. They need to avoid any lawsuits. They do not need no more recalls or negativity towards their name. They need to spend more money testing on their products before releasing them. On the safe side, they can use people for experiments, pay them, and sign legal rights to avoid lawsuits. They will be fine if they stick to deontology theory by obligating their consumer with nothing but safe products. They stick to benefit more people they will be using the utilitarianism theory. They will be gaining their charter back with all these great things, so virtue will come in the picture. They main focus should be making sure them bringing out great quality safe products or

Nestle could come out with a statement detailing all that had happened and what possibly went wrong on their part. They should clearly specify what they have done to rectify any problem whatsoever and what all plans they had for the future regarding the safety of their food

What is a crisis management? It is an unexpected crisis that happens on the company that will affect the trust and loyalty of the stakeholder. It can be extremely costly because it will affect the company reputation and brand. For example like financial failure from poor business management, workplace violence, fires, cybercrime, computer viruses, product tampering or union strikes and other external issue like damaged economy that causes from London bombings, terrorists attacks on 11 September and others. The SHRM 2005 report indicates that only 56% organizations created or revised their disaster preparedness plans but 45% did not after the terrorist attacked on

Coordinate a meeting with leadership to develop a plan that is agreed upon that will address and fix the issues. I would also review the company’s mission statement if one exists; if not this would be great timing and opportunity to developed a statement that can be used during normal operations and one that will withstand and prevail during crisis such as what Tylenol went through some years back. In this third option, a combination of both internal and external experts (teams) to develop solutions and alternatives to the issues. This can be a combination of both internal teams and external consultants. Once root causes are identified then processes are used to list solutions and alternatives. This gives leadership guidance in choosing the best solutions and alternatives if the first choice is faulty. This process should be well documented as a “Lessons Learned” for future reference. At this time if a mission statement is non-existent.

Here is the final version of the crisis management strategy report which was commissioned by yourself on Monday 5 May 2014.