High Involvement Product : Purchase After Dully Long And Careful Consideration

Moreover, Myer also sell some low involvement products such as toys, kitchen appliances and home appliances. For this products, customers usually spent a short amount of time to make decision, and according to the research, the biggest influence on people making decisions in buying situations is the price of the product. A price promotion will increase the sales of the brand and influence decisions between similar alternatives (Kalnikaitė, Bird & Rogers, 2013).

Kotler (1977 and 2001) believed that consumer buying behavior is the means by which people, gatherings and associations to choose, buy, utilize and transfer of items, administrations, thoughts or experience to take care of the buyers' demand. Purchasing conduct is the choice procedures and acts individuals required in purchasing and utilizing items which incorporates social and mental process.

Consumption can be illustrated in different ways, but is usually best defined as the final purchase of goods and services by individuals. Consumer behavior is the study of how people make decisions which they

Consumer behavior is defined in a variety of ways such as “the dynamic interaction of affect and cognition, behavior and environmental events by which human beings conduct the exchange aspects of their lives.” by the American Marketing Association. (2008). In a simpler form, consumer behavior can be explained as the actions of consumers and the different approaches a person may take to decide what to buy and the decision making process. The decision making process can be effected by many factors all related to a person or persons lifestyle. Determining that behavior can be confusing and

Consumer behaviour is defined as the behaviour that consumers undertake in seeking, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their personal needs (Nayeem 2012). Different consumer may have different choices in purchase that is dependent on various influences. High involvement purchase sets the best example of engaging in consumer behaviour in various aspects as complex buying behaviour occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. This behaviour can be associated with the purchase of a something significant in value and meaning to consumer which could be risky (Tanner 2012). High

* Can serve both middle and high income customers (while the low price and good designs are appealing to the low income customers, the high quality is also a pooling factor to the high income customers.)

A buyer will have different factors that might influence them to buy. Like personal, psychological, social and cultural. For example, when I buy branded clothes because my motive is to be at the same level as others. Or when I buy a new technology items because of its functionality.

From the case study, Grace wanted to buy a toaster and it has became a priority for her. Buying a toaster used to be a low involvement process for Grace. Initially, she was not interested to spend much time and effort, and low price was the main factor in buying a toaster. However, internet offers both high and low involvement consumers a wealth of shopping information

1. Consumer behavior: consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. (Kuester, Sabine 2012)

There appears to be two different need or problem recognition styles for consumers, which includes the actual state types, wherein the consumer perceives they have a problem when a product fails to perform satisfactorily, and the desired state types, “for whom the desire for something new may trigger the decision process.” As I was purchasing a new vehicle and very concerned

Consumer behavior is the study of how individuals, groups, and organizations select, buy, use and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Consumer buying behavior is influenced by four key set of buyer characteristics: cultural, social, personal, and psychological (Kotler). In other words it is the interplay of forces that takes place during consumption process within the consumer self and his environment. The interaction takes place between three elements knowledge, affect and behavior. It starts from pre-purchase activities and continues till post purchase experience.

Consumer behavior is the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.

Buying process starts with the buyer aware of the needs. Buyers feel there is a difference between the actual state and the desired state. Demand can be derived from stimuli inside and outside of the subject. In the case of the agent inside, one of the needs of ordinary people, such as hunger, thirst, sexual increased to a certain degree and become an urge. Due to previous experience, we understand how to deal with this impulse and its engine will be directed to the media can satisfy the urge. Or a need may arise from a stimulus from the outside, such as from the media, advertising, friends, social, people passing by other large programs noodle soup and smell aromatic flavor delicious pho rises stimulated by making them feel hungry. A woman saw a beautiful dress her neighbors watch a program or advertise a new perfume, ... All these stimuli that may suggest a problem or needs. Marketers at this stage to identify the circumstances often make consumers quickly understand the problem. They should study the context of its intended consumers to find out what made sense forms arising problems or needs, explains see what created them, and how they impact the consumer make the choice to go to buy a certain product.

Consumer Behavior, why not Customer Behavior? V1.0 © NCC Education Limited Consumer Behavior The behavior that consumers display in (1) searching for, (2) purchasing, (3) using, (4) evaluating, and (5) disposing of products and services that they expect will satisfy their needs. The Female Brain $-€-£ Harvard University’s N E F- C . .

Consumer behavior is an extensive variety of study about the choice making procedures that a buyer set aside a few minutes of making a purchase. As indicated by Kotler et al, (2009) "Purchaser behavior is the investigation of how people or gatherings purchase, utilize and discard merchandise, administrations, thoughts or experience to fulfill their needs or needs". And Kotler et al. (2008) likewise expressed that "They are amazingly attempting to research the customer purchasing behaviour to figure out what customers purchase, where and how they purchase, when and why they purchase. It is simpler for analysts to discover the responses for what, how, where, when and a number of consumer purchase however it is not that much simple to discover why they purchase. The reason is "the answers are regularly bolted inside of the purchaser 's head". As indicated by above articulations, it is not simple to discover why consumer purchases a specific item or administration and it ought to be unique in relation to merchandise to