High Involvement and Low Involvement in Searching for Product Information

Prior to digital media, purchasing items came down to going to a store and purchasing what they had in inventory. At times, one could get something that was not in the store by having it ordered but this took a lot of time and often came with an extra cost. The shopping experience took more time and a customer could leave feeling that they may not have made the most informed decision. This is quite different from what the shopper experiences now with digital media. Merely typing in a description of what you are looking for produces thousands, if not millions of results. These results show variations of the items that you have searched for at different price points and options for receiving the item. One can truly research an item and its choices and feel informed about the price and the product itself before making a decision.

This also gives the consumer much more information and freedom over their purchases. The greatest thing about the Internet is the immense amount of information that is supplied by the online businesses. Companies can now cater directly to the consumers needs through a comprehensive website which details their exact information. Consumers also have the freedom to shop around on numerous other sites or do research on the product from their homes. A store can only provide the product with the limited information given on a box or by a third party that does not always give you the freedom to search and find the important information needed to make purchases. The Information Super-Highway gives the consumer total control over there needs because of the information that is distributed.

Utilizing the internet to search for information is always quick and painless. In a matter of seconds, the information needed is at your fingertips. The internet along with its speed cuts down time that can be utilized

With the internet, the world is shrinking. Customers are empowered and are becoming more experimental with the

Shopping Products - products that a customer feels are worth the time and effort to compare with competing products.

| Many consumers will go to other places like Wal-Mart to shop, and may even use the internet to shop over traditional stores. This reality and the fact that the product is partly unknown can present a

The Internet have evolved to where now it is being used to gathered information on individual users. Different sources and online stores have used the Internet to their benefit to cater to different consumers, based on their needs. There is no difference from the way we used to have customized information delivered to our home in a form of a book, the “Yellow Pages.”

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and

The relevant releases in buying patterns are a resentments that people never regret and there is never a situation when customers get let down in making of appeals that can be provisional to most who secure with an online web based means to buy clothing items for women and kids in a variety you find essential to be part of.

Here is a great example of how the internet has helped in price and product comparison:

Having studied and analyzed the retail industry for more than 20 years now, Paco Underhill gives his readers a glimpse into the retail world through his book, “Why We Buy: The Science of Shopping”. He is the owner of Envirosell, which specializes in helping companies attract customers and sell them products and services. Envirosell uses its employees (called “trackers”) and video cameras to observe customers and their buying patterns. These trackers take detailed notes on customer behaviors, which are then recorded in their database.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

The Web became social and participative. It plays a role more and more important in the funnel buying, because it is frequent that customers try to make good deals by using a price comparator, by going on a site of e-commerce offering the best prices, or by consulting the opinion of Internet users about a product to facilitate the choice, in particular for strongly implied purchases which

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.