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High Tech And Eco Friendly : Demand And Trends

Decent Essays

c) Demand and trends While education sector drives significant demand for basic stationery products, office supplies also have been contributing considerably to the market. While carbon paper, inked ribbons, mailing supplies, and writing instruments have been a common feature in offices since long, modern enterprise sector, typically corporate and branch offices have been generating substantial demand for products such as making devices, writing pads, binders, and party goods. Moreover, increasing number of new office starts and branch expansions drive demand for office stationery. Two trends in not only stationery industry but also in almost every industry are high-tech and eco-friendly. Firstly, with the development of technology, technological advances & product developments spearhead growth in the market. Besides, developing countries still remain the focal point for future growth. For example, the desk lamp with USB charging port already sales in developed countries and some developing countries. Secondly, Strategy of Staples Inc. is sourcing and selling more eco-conscious products, improving their offering of recycling and other green services, maximizing their energy efficiency and renewable energy use, and eliminating waste. d) Social and cultural factors Social responsibility Consumers increasingly consider the social impact of the money they spend. Some will pay more to support retailers who assert sustainable practices, For

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