Higher Education And Social Media Marketing

“The Million Dollar Promise” by Ken Coates and Bill Morrison is an eye opening article. While reading it, those who have previously considered attending university for the monetary gain after receiving a diploma will reconsider their plans. It might also make those who have already received a diploma reconsider it’s worth. This article provides proof that though attending university is a marvellous opportunity for students who want to broaden their knowledge, students should not count on the misleading million dollar promise. When students enter university often, their primary focuses are future career and salary.

Higher education has a vast history; beginning in the early colonial period and spanning ten generations. With its wide range of history, aspects of higher education have changed as the ideals and reforms of society adjusted. Albeit, the missions and purposes of college have remained the same. In this paper, I will clarify the three main missions and purposes of higher education. Then, I will shift the focus of the paper to the area I would like to pursue in higher education and how it reflects those purposes.

economy. The point of this article is to bring awareness to the rising numbers of student

Authors: Matos, Frederico, Source: Journal of Higher Education Policy & Management. Dec2013, Vol. 35 Issue 6, p626-638. 13p.

He argues that students turn into customers, and universities turn into marketing departments for whoever has the fattest wallets. Edmundson’s argument is solid and his evidence clear through

In the article, “College is a Waste of Time and Money”, Caroline Bird explains why higher education is not always the right choice for students after high school. The author believes that students do not come to the decision to attend college on their own but they are expected to and pressured by parents, advisors, and society. In the beginning of the article the author argues that colleges use techniques to sell themselves just like any

Consequently, students are told that it is a justifiable choice to make sacrifices in order to attend a prestigious university. As a result, young

In the essay “On the Uses of Liberal Education,” Mark Edmundson discusses how unhappy he is with the current education system. Most students today are very influenced by other activities like watching movies, football matches, fraternity parties, and a lot more. The students today prefer doing these fun activities and not studying. They expect a simplified education system where they do not have to struggle and everyone passes their classes. Mark Edmundson attempts to shed light on the issue of universities becoming more consumers driven, and how this is affecting the education system negatively.

The article " America's Most Overrated Product: Higher Education" exposes the reality behind universities and the attending students. Colleges and universities are a business and, as a business, their main concern is revenue. The teachers in a university are commended on their ability to obtain research funds, instead of being praised on their ability to teach alumni. Statistics show that the most prominent incoming alumni are not prepared for college, much less those that did not even attempt to prosper scholarly wise in high school. The high drop out rate for universities show that the instructors and the students

"The Customer Is Always Right?" described the race for amenities as the consequence of student spending choices. In a study by the National Bureau of Economic Research, four-year colleges searching for a way to attract a "majority of potential students" will invest in consumption preferences. By spending more of the budget in amenities (student services and activities, athletics, facilities), colleges would meet the high value students place on these categories. Since academic support and instruction (libraries, museums, course costs) was only favored by students competing for highly competitive institutions, the "vast majority" of four-year colleges would not increase academic investment. The cost of appealing the masses would be degrading academic quality (“Many Students Opt for Colleges That Spend More on Nonacademic Functions, Study Finds | Inside Higher Ed”).

Young adults have attended university since its first establishment. Individuals with any kind of economic background can go to college. Over the recent years, university became costly. The expense of college even exceeds regular salary. In fact, students who save up for college can take a very long time. One can blame “evil” colleges for trying to “milk” students of their grants. While other declare, colleges can use the left over money and can give it back to students. Clearly, there can be many reasons and results. However, the left over tuition can be used to hire effective staff. Therefore, the continuing rise of college tuition than salary can lead to hiring more professors. By keeping this in mind, there could be other

When I first started to read “Education and Consumerism: Using Students’ Assumptions to Challenge Their Thinking” by Deborah Miller Fox, I thought to myself how can you compare the universities, students, and professors to all the aspects of a business? With that question in mind the further I read the more the main point started to come together and make sense. It was interesting to see how comparable education was to consumerism. When I viewed my university as a consumer market and myself as a consumer, instead of a student, everything I thought about education was reevaluated. Thinking about a professor-student relation as a business relationship is very unique perspective. Just as you are in a business contract, you and your professor have certain obligations you owe each other. It is interesting to see that “you get what you pay for” and that instead of paying with money you pay with time and attention. When you look at education

Are we becoming less human with the passing of each day? Have we become too dependent on technology, specifically social media? In this day and age, people have different views on social media. They question its true purpose and its effect on society as a whole. With that said, although there are many thoughts concerning the topic/trend of social media something that is undoubtedly true is that social media plays an active role in the lives of the majority of people. Whether in a positive or negative way, social media influences the lives of all people. However this paper focuses on the effect of social media on college students. It addresses both the positive and negative effects of social media on those in college; focusing on a student’s academic efficiency, social interactive skills, and overall productivity.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Widely adopted by the general public then by companies, the Internet fast imposed itself to become the archetypal media in terms of communication and search for information in all the domains today, and it is true whatever is the position of each in the society.