The social media campaigns of the Canadian Federal Political Parties (Liberal, Conservative, and NDP) have been compared to one another in an attempt to understand their choices made to persuade audiences to take part in actively addressing and supporting their campaigns. Concepts discussed throughout this course have been applied to the three varying campaigns, including attention, earned media, branding, spreadability, intended audience, tone, navigation, and participation. These aspects have been prominent in all three social media campaigns and thus, have been chosen for this case analysis.
Author of The New Jim Crow: Mass Incarceration in the Age of Colorblindness and an associate professor here at Ohio State, wrote an article “Why Hilary Clinton Doesn’t Deserve the Black Vote.” This article not only touches on how Hilary Clinton is only using black people as her “winning card (Alexander, 2)” in the 2016 Election, but also her past decisions she made as the wife of the 42nd President of the United States that should be taken into consideration by black voters. Mrs. Clinton and Bernie Sanders are the two Democratic Party presidential candidates. Although Bernie Sanders promises “a political revolution that will bring universal healthcare, a living wage, an end to rampant Wall Street greed, and the dismantling of the vast prison state...(Alexander, 5),” Hilary Clinton seems to be receiving all of the black votes, according to recent polls. Alexander explains that because many African Americans believed (and still believe) that Bill Clinton was the first “black president,” Ms. Clinton will receive several black votes.
The 45th President if the United States of America will be sworn in on January 2017. So let’s examine the election process leading up to this momentous occasion.
With the presidential election coming to a close, the campaigns of Hilary Clinton and Donald Trump are doing their best to attract voters now more than ever. The question is, who will be more successful? When analyzed in detail the Hilary Clinton campaign is appealing to their targeted audience in a way that makes her campaign more successful.
Ever since the election season of 1972, presidential primaries have become “the dominant means of selecting the two major party candidates.”i[i] The primary system is one in which the eligible voters of each state do one of the following: 1) Vote for a presidential candidate to run for their party in the general election. 2) Vote for a delegate pledged to vote for a certain candidate at the party’s national convention. As intended, this process would bring the candidate selection processes out into the open and “let the people vote for the candidate of their choice.”ii[ii] On the surface, this may look very democratic (and admittedly, in some instances it was/is), but upon closer
Television should be used for useful and informative programming, which is the complete opposite of an interview with Bill Clinton in 1992, in which Clinton discusses, among other topics, his “underwear with the American people”, therefore clearly providing an example of the ineffective and off-topic discussions that occur on television (Source B). Conversations such as this interview, although slightly humorous, provide absolutely no information about a candidate’s policy positions or planned actions if elected. The members of a society, whether they decide to vote or not, should be fully informed on these topics. Television is not providing an ample source for information due to the irrelevance of the discussions and the lack of substantial information
On July 4, 1776, our founding fathers gathered in Independence Hall in Philadelphia, Pennsylvania, to write the Declaration of Independence. This document declared the Thirteen Colonies separate from Great Britain and subsequently lead to founding of the United States of America. Since then, America has had numerous presidential elections, fifty-seven to be precise. As America nears the end of the fifty-eighth presidential election the public are left to vote for either you, business man Donald Trump or Senator Hillary Clinton for president. As a presidential candidate you have gone through you fair shares of struggles, risks, and excruciating work however, only one candidate can be named the president of the United States on November 8, 2016.
At the 2016 Democratic National Convention in Philadelphia, Michelle Obama the first lady at the time, was endorsing the democratic candidate, Hillary Clinton. Using her personal connection with the president and Hillary Clinton, Michelle Obama creates a more personal speech. With her credibility as first lady, use of her family and her platform she lead as first lady, she persuades the audience to spread Hillary Clinton’s campaign message. Michelle Obama uses the rhetorical devices including, anaphora, several allusions, and imagery to strengthen her 3 appeals and persuade her audience.
There has not been a critical election in recent years because mass media has created a less passionate partisan atmosphere. Candidate-centered politics allows candidates to reach out directly to voters through televised campaign ads and relay their opinions on public issues. Thus, a candidate’s message may reach a broader audience, including those of the opposite party, because anyone could see a campaign ad on a television, as opposed to going to a political rally of solely Republicans or Democrats. These candidates do not require as much help from their party’s members to recruit voters with political rallies or door-to-door recruitment; however, political rallies and door-to-door recruitment have a natural tendency to excite and unite parties more than television campaign ads that voters watch from their living-room sofa. Candidate-centered
However, Secretary Clinton must find ways to preserve this level of support. African American voter turnout had record highs of 65% and 66% in ’08 and ’12 respectively (Walter,1). While this turnout was a piece of a larger trend, the chance to vote for the first black President could have overinflated these numbers. Obama pulled down 95% and 93% of the black vote in the general elections, and Sec. Clinton must find a way to replicate those results. She will not have the support based on shared demographics that the president benefitted from. The secretary is a rich white woman and that demographic difference from her predecessor will require her to find different ways to connect to this voting bloc. Specifically, she will need to run a color conscious campaign, in contrast to the relatively color blind campaigns that the President ran.
Second, Clinton’s Black endorsements will sway the general African-American population to vote for her. Clinton’s strategic plan to use Black endorsements to her campaign’s advantage is shown in the aforementioned column, Key Bloc of Black Mayors to Back Hillary Clinton. Author, Perry Bacon Jr., writes: “Clinton has made courting African-Americans activists a key part of her campaign, from attending the annual gala for the Congressional Black Caucus to meeting with key figures in the ‘Black Lives Matter’ [movement]” (NBC News). It is essential to note that Clinton’s ability to “court” Black socioeconomic and political figures she has inevitably allowed her to received a large faction of their approval nationally. Consequently, these endorsements will ultimately persuade the general Black public to vote for Clinton because they are influence by the decisions of the nation’s Black leaders. African-American endorsements represent more than just fiscal support for Clinton’s campaign, rather it gives her the “she is one of us” Black appeal for her presidential
The 2016 Democratic Party presidential primaries and caucuses is an ongoing heated battle between Hillary Clinton and Bernie Sanders. One of the most prominent topic is the issue of student debt.
The Democratic Party is the oldest political party in the United States, who the founders are James Madison and Thomas Jefferson which was around 1828. As you may know, Hillary Clinton and Bernie Sanders are running on the Democratic side for president of 2016. Bernie and Clinton both have better ways to make our country a better place, but I think that Bernie Sanders should become the next president of United States on the Democracy side.
"You don 't get the chance to make America great by getting rid of everything that made America great,” Stated by Hillary Clinton during her campaign rally in St. Louis, Missouri to attack candidate Donald Trump from his previous diverse rhetoric. Political Rhetoric has been very popular in today’s society. Politics use this as a platform to criticize other candidates about important points that are essential to the United States and its citizens. Not only does others believe that political rhetoric is out of control but it is a negative form of art. During election time, the media and the internet are critical for candidates because it gives them easy access to the younger audience. Although social media is enormous in today’s society, this is the best way for young voters to make their voices heard. Scott Keeter a research analyst and exit poll analyst for NBS News stated that “Young voters have given the Democratic Party a majority of their votes, and for all three cycles they have been the party’s most supportive age group” (Keeter, 1). According to U.S. Census Bureau over the course of time the rate of younger voters “Dropped from 50.9% percent in 1964 to 38.0 percent in 2012” (U.S. Census Bureau, 2).However, the media continue to evolve with modern society. I believe that rhetoric such as visual political rhetoric helps the youth to get more involved with the political arguments while being educated and entertained at the same time.
In campaigning, media coverage plays a large role for candidates. They use the media to make their name heard and image seen. “Nearly everything a candidate does is geared toward the media, especially television” (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,