Hillary Clinton Social Media Essay

President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were

In an age were social media sits at the forefront of global connectivity and communication, the political arena has never had been more exposed the unpredictable nature of public engagement and response. It shouldn’t come as a surprise that the formality and ceremony of traditional political engagement has, to an extent, been abandoned. Throughout the course of the 2016 US presidential election, celebrities have used their status and personal platform to voice their stance in the debate and name their preferred candidate. This essay will explore: The current trends of celebrity rhetoric in the current campaign and how each respective party compares; how celebrity translates or carries authority and creditability in this arena; and how social media and digital platforms have been employed to share, spread and generate public debate based on this form of rhetoric. Therefore measuring the public response, success and criticism towards current celebrity endorsements.

In the past ten years the way we as a people communicate has changed greatly. No longer is it uncommon for conversations to not be face to face and now more so than ever conversations take place through text. As with any change there will be and is push back to it. The conflict over the consequences of the social media dependent society have now intensified as a result of social media playing ever greater roles in how politics is seen and even conducted. This has been a major societal question since the presidential election of 2008 and the debate has been written about, discussed, and argued by thousands of different politicians,

With the presidential election coming to a close, the campaigns of Hilary Clinton and Donald Trump are doing their best to attract voters now more than ever. The question is, who will be more successful? When analyzed in detail the Hilary Clinton campaign is appealing to their targeted audience in a way that makes her campaign more successful.

Franklin D. Roosevelt was credited the "radio" president. John F. Kennedy takes the title of the "television" president. More recently, Barack Obama created headlines as the "Internet" president. Various gatherings have declared the 2008 presidential election, the "Facebook" election. Which leads us all the way to 2015, the age of Instagram and Twitter. A time where the candidate 's stance on immigration weighs roughly as much as their position on the X-Pro filter. Social media has become an ever-growing element of the modern presidential campaign. Presently, with individuals committing to their smartphones for news and entertainment the presidential campaign instantly transforms into an added source of the social media stream. This tremendous modification is changing the approach in which politicians interact with voters, adjusting the content and altering the nature of political speech. Contrary to the grand 1960s, where a candidate 's image was the most significant element in

By following the Twitter handle @hillaryclinton, one can view live tweets from Clinton, and her team. Since the demographic for Twitter users is more heavily weighted towards young adults, (Journalism.com 11/21/15). After famous baseball player, Yogi Berra, passed away, Clinton took a break from tweeting about politics and recognized his greatness in the game. (Hillary Clinton. Twitter 9/23/15) This tweet shows that in addition to a political agenda, Clinton is also trying to appear more relatable. Because tweets are only 140-characters, Clinton must convey her message in a digestible medium. On September 18th, Clinton tweeted, “the House voting to defund Planned Parenthood is an attack on women’s health – nothing more, nothing less. Republicans should be ashamed” (Twitter 9/18/15). This clear and bold statement reveals Clinton’s views of defunding Planned Parenthood in a way easy for Twitter users to read, react, and then immediately share. There are thousands of responses to her statements demonstrating Twitter as a forum for people to voice their opinions. Through the medium specificity Twitter brings, Clinton is able to reach a broader range of voters in real-time with her distinct

Over the course of our nation’s existence, one can see the changes and innovative ways our nation has improved as a whole. Our nation has developed and matured into what one would call home today. The United States has been shaped and molded to fit the personal needs of society today, at an economic and social level. One of the elements that has changed is how we use our first amendment. The first amendment presents itself as a practice of “freedom of speech [and] freedom of the press” (The U.S. Constitution). Changed presumed from only speeches, to ads and propaganda, to radio, to television, to social media. Over time people have found new ways to present information to a public audience. Candidates for our nation’s presidency are one of the major focuses in the current news. During the elections, the media plays a big role. Due to the changes and innovations that have occurred in advertising and the media, presidential candidates have presented their information in new ways. This then engrosses the public knowledge among their policies and ideals. By looking at the changes over the years within the media, one will be able to see the best strategy when presenting information during a presidential campaign and election within today’s society.

In today’s world, the live television broadcasts of the nominee’s campaign is the primary way messages are spread to majority of the nation.

American political campaigns have gone through significant transformations over the years (Lazuk, 2015). Starting from the past years when politicians were getting out and about, meeting their audience face to face; it was the invention of mass media which changed the way politicians could reach their potential voters (Suggett, 2016). However, nowadays “the crux of the fifth era” (Lazuk, 2015: 1) which is the Internet has taken political campaigns into a different electronic level. The aim of this essay is to discuss how campaign advertising has become more important in US historically, focusing with depth in the 2016 the US elections.

In 2007, President Barack Obama launched a very successful social media campaign that helped him beat Clinton, and then eventually John McCain (New York Times, 2008). The Obama campaign created “an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.” The 2008 election was the first election where every candidate reached out to people through social media (US News, 2008). Facebook cofounder, Chris Hughes, was able to help President Barack Obama and have his campaign soar. As expected, because of President Barack Obama’s Facebook campaign he reached out to the youth and they were all part of the reason he went on to become our President.

2016 has been an interesting year for politics. The recent Presidential election has been a focal point of American lives, more so than any previous election held before. The use of social media sites like Twitter and Facebook have been one of the primary platforms for people to express their views, opinions, and difference of opinions. Celebrities as well have taken these social media outlets to express either their praise or disdain for the presidential candidates, and with their huge fan bases have been very influential when they make statements

The tech-savvy generation on the rise no longer uses Freedom of speech through the press, but rather, social media outlets. Following this movement is Bernie Sanders, who uses social media as a driving force of his race for the democratic nomination. Originally, as an Independent Senator of Washington, Bernie lacked the popularity that some of the other candidates achieved. Sanders then decided to align his political campaign with the Democratic Party, in hope to achieve the nomination for candidacy. The “practical and successful Legislator” campaign desires to change the current status quo by focusing his objectives on “universal healthcare purchased by the state, publicly funded elections, free higher education, more protectionist trade policies and a redistributive tax system that raises money for job-creating infrastructure projects” (Roberts, Dan). Sanders advocates his objective to voters all over social media demographically attracting the young white generation as a result. This paper will examine how Sanders social media strategy is used to accomplish his objective, by reaching out to his target audience and how he could use a different social media strategy to increase his audience.

Before technologies such as radios and televisions became popular, presidents would have to make use of newspapers, in-person appearances, speeches, and word of mouth in order to communicate with the public. This type of communication, though more personal, is very time consuming and is difficult to reach large audiences without significant coordination in order to get any real benefits from it. However, even with advancements in communication such as radios, television, and the internet that have been achieved through the years, many presidents and political candidates will still engage in these types of communications in order to give the appearance of individual and personal attention to those that use it.

There is no question that over the years various forms of media have been instrumental tools for politics in this country. In the earliest years of this nation’s politics, the number of politically sponsored newspapers was significant. Later radio came into being and it saw its first uses in politics to cover such things as the election race between Warren G. Harding and James M. Cox in 1920 (Bardes). In the 1950s, television saw its first uses in politics during Dwight D. Eisenhower’s campaign for President. Since those humble beginnings, television has advanced to become the dominant form of media used in politics today. For the last 170 years these three forms of media have been the accepted podiums for politicians seeking to be elected, or to address the people. With the coming of personal computers and the internet we are experiencing rapid advances in media that are already revolutionizing the way politicians get their messages out to the people.

Communication has greatly improved in the recent past with the use of the internet and mobile communication devices such as mobile phones. In the political arena, communication is an important aspect and the more the communication channels, the better. The internet has boosted communication a lot and has made it easier and cheaper. For example, politicians today can communicate to their followers or to others through the social media through facebook, Twitter and such. This helps them to be able to reach people in distant places; worldwide and also to communicate important information to a wide audience and in a fast manner. Mobile devices including mobile phones, tablets and ipads have also facilitated faster and more effective communication for politicians. Political communication is quite crucial and requires a fast and effective way of communicating which today, has been facilitated through the internet technologies and mobile devices (In Giasson, et al., 2014).