Hilton Case Study Essay

Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus, Hilton will need to decide how to differentiate…

Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17, 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P's marketing strategy will be recommended, and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the…

which need to be removed to make the deal necessary. As the deal moves forward, Hilton has a great deal of room for negotiation with investors because their best guess value of ITT's operations is sill 20% higher than their initial bid. By beginning with a low bid, Hilton may risk another competitor entering into the bidding, but their market analysis shows no such competition for such a large deal. Because Hilton still has the ability to offer a higher bid later, and has a 5% stake in the business…

Hilton Hotels: Brand Differentiation through Customer Relationship Management Syndicate 6 Hilton was perhaps the most internationally recognizable name in the lodging industry, in large part due to the role that the Hilton family had played throughout its history. It all started in 1919, when Conrad Hilton bought his first hotel. Since then, we’ve led the industry with our innovative approach to products, amenities and service. Today, Hilton Hotels & Resorts stands as the stylish, forward thinking…

frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program, Jeff Diskin, recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time, Hilton was very well recognized, but was limited because of a varying product from property. In return, this…

1. What is Hilton's Core Business? Hilton is one of the most internationally recognized names in the lodging industry. It began as a single hotel in Cisco, Texas in 1919 started by Conrad Hilton and over the next almost hundred years developed into a portfolio of nearly 3,000 properties in 78 countries and a workforce of nearly 100,000 people. In order to finance the quick expansion model, Hilton Hotels Corporations morphed into a franchising model. Total real estate investment is…

Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood, a competing hotel group operating several brands, ups the ante in the loyalty stakes? Jeff Diskin, head of Hilton HHonors (Hilton’s guest reward program), opened the wall street Journal…

Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients, the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing…

The purpose of this case analysis is to address the key marketing issue for the Hilton Hotels. The marketing strategies Hilton should pursue in the hotel and gaming markets will be discussed and recommendations will be made. In addition, the use and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the case study and the use of secondary resources for support of the marketing strategies recommended for the Hilton Hotels. Market…

In an attempt to become a more aggressive business operation, Hilton Hotels decided to change its strategic direction by venturing into the gaming industry. With this strategy came not only new opportunities but also large elements of risks and competition. In 1994 the growth in the gaming segment declined with gaming operating income down by 7% from 1993. The Hilton Hotels however had a 3% increase in occupancy from 1993. In view of this, it is important to understand market needs and develop marketing…