Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients, the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program, Jeff Diskin, recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time, Hilton was very well recognized, but was limited because of a varying product from property. In return, this
Ophelia (10504166D) Date of submission: Total no. of words: 2nd December, 2010 3,491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton? Criteria of Effective Customer Relationship Program Case Study—Hilton Hotels About HHonours
Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool, serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood, a competing hotel group operating several brands, ups the ante in the loyalty stakes? Jeff Diskin, head of Hilton HHonors (Hilton’s guest reward program), opened the wall street
Nov. 20, 2006 You Can Get to Know Your Guest: An Interview With Hilton Hotels ' Jim VonDerheide Bob Thompson Jim, I know you 've got quite an extensive background in what we now call customer relationship management. Could you tell us a little bit about that background and what it is you 're currently doing at Hilton? Jim VonDerheide My career pretty much started as a database marketer. I think as technology progressed over the years, database marketing sort of evolved into response marketing
of the main focuses after customer satisfaction at Hilton. The supply management department consists of various different sectors that manage, monitor, plan, organize, lead, and control the management functions. Hilton has been working with hundreds of partners through out the world in terms of contracts to provide hospitality products and services to their staff and customers. Using the talent and ideas they acquire from around the world Hilton has strategically been working hard to provide the
| MirayYoldaş2009435046Tourism Management | | Name:Surname:Students No.:Department: | GökhanYavuzsoy2009432075Business | Name:Surname:Students No.:Department: | AnnaBaumann1012435082Tourism | | | CONTENTS 1 - INTRODUCTION 2 1.1 - HILTON : “A HISTORY OF FIRTS” 2 Vision 3 Mission 3 Company Values 3 2 - MARKET SEGMENTATION & TARGET MARKET 4 3 - INTEGRATED COMMUNUCATION CAMPAIGN 8 3.1- ONLINE ADDS 8 3.1.1 - DISPLAY/ BANNER ADDS 8 3.1.2 - MAP ADD 9 3.1.3 - RICH MEDIA
Competitive Analysis | Hotel Chains | | Marriott | Hilton Worldwide | IHG | Starwood | Brands | LuxuryThe Ritz-Carlton, Bulgari Hotels and Resorts, JW Marriott Hotels and Resorts, Gaylord Hotels, The Ritz-Carlton Destination Club, The Ritz-Carlton ResidencesUpscaleEdition Hotels, Renaissance Hotels, AC Hotels, Autograph Collection, Marriott Hotels and Resorts, Residence Inn by Marriot,Mid-scaleCourtyard by Marriott, Springhill Suites by Marriott, Fairfield Inn and Suites by Marriott, MoxyBudgetN/AExtended
Rooms Division Operations Management Table of Contents Executive Summary This case study explores the importance of Room Division service in hospitality industry. The task 1 discusses the different services provided by the rooms division in different circumstances. The impact of different operational issues in managing the front of house area is evaluated in the second task. The third task discusses the different features that
A COMPREHENSIVE ANALYSIS OF HYATT HOTELS CORPORATION AND HOW IT RELATES TO COMPETITION WITHIN THE HOTEL INDUSTRY Table of Contents EXECUTIVE SUMMARY 1 EXTERNAL ENVIRONMENT ANALYSIS 3 General Environment 3 Demographic Segment 3 Technology Segment 7 Economic Segment 11 Political / Legal Segment 14 Socio-cultural Segment 16 Nature Segment 18 Global Segment 19 Industry Environment 21 Intensity of rivalry 21 Supplier power 22 Buyer Power 22 Threat of substitutes 22