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Hilton Hotel Case Study

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The Hilton brand was created by Conrad Hilton from San Antonio, New Mexico. In 1919 on his way to buy a bank, Hilton bought The Mobley, a local hotel in Cisco, Texas. From there in 1925 he opened the Dallas Hilton, the first hotel to carry the Hilton name. He then expanded to Waco, Texas and opened its first hotel with cold running water and air-conditioning in 1927. Hilton continued to be successful and by 1943 the Hilton brand made history by becoming the first coast-to-coast hotel group in the United States. They made this happen by purchasing the Roosevelt and Plaza hotels in New York City. They continued to make history by being the first hotel in the world to install televisions in guest rooms and also launching Hilton International with the opening of the Caribe Hilton in Puerto Rico. In 1949 Conrad Hilton made one of his biggest purchases by buying the original Waldorf Astoria in New York, NY. The Waldorf Astoria is a luxury hotel with an art Deco vibe, and it occupies an entire city block in midtown Manhattan. From there on Hilton makes revelations in reservation systems, air conditioning, credit cards, and new concepts like the airport-hotel. Now in the 21st century Hilton has grown tremendously. By 2007 Hilton Hotels expanded to 76 countries, making it the largest full-service hotel brand in the world. In recent history Hampton Hotels is named the number one franchise opportunity in Entrepreneur Magazine's Franchise 500 ranking and Hilton returns to the New York

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