Hilton Hotel

2542 Words Apr 24th, 2008 11 Pages
Strategic Management Case Analysis

Introduction

“It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.”1

This is the stated philosophy of the luxury hotel company that Conrad Hilton, the founder of Hilton Hotels, used to extend his desire for his company to offer customers a kind, hospitable, and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco, Texas in 1919. Since then the corporation has grown into more than 2,800 hotels and 490,000 rooms in more than 80 countries as of 2006.

Hilton Hotels Corporation headcourters are located in Beverly Hills, California. It is known as the leading hotel company in the United States and
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The lodging industry will need to spend more on marketing in China, but will benefit by the additional visitors. http://www.ahla.com/public_overview.asp
• There are bills in both houses of Congress that would help alleviate some of the problems the lodging industry is having with hiring seasonal workers. The bills would affect the US government’s H2-B visa program, which allows Hoteliers to hire short-term workers. The bills before Congress would increase the number of visas available each year and some of the eligibility requirements would be lifted. If these bills are passed, more seasonal workers would be available for the lodging industry and the money spent recruiting workers could be used elsewhere. http://www.ahla.com/pdf/2007_Visa_Program.pdf
• According to the American Hotel & Lodging Association, the US Department of Justice is considering changing the accessibility guidelines in the Americans with Disabilities Act. Some of the proposed changes include expansion of turning ranges, making non-public areas accessible, and greater accessibility to non-fixed features. If the proposed changes are accepted it could cost the lodging industry millions. http://www.ahla.com/pdf/2007-ADA.pdf
• Congress recently extended the Terrorism Risk Insurance Act (TRIA), which promises aid to insurance companies if another terrorist attack such as 9/11 occurs. TRIA benefits the lodging industry

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