Hilton Swot & 7ps

775 WordsFeb 8, 20064 Pages
Product elements Core product : overnight rental of a bedroom - 150 000 rooms supplementary services : - deluxe amenities for leisure travellers* - special amenities for business and meeting market* - Food and beverage* - Laundry* - Pool* - Fitness center* - Pets allowed* - High speed internet access* - Wheelchair accessible* - Hair dryer* - Coffee maker in the room* - Cable TV in the room* - Nintendo* - Large work desk* - Newspaper delivery* - Maid service Place and time - 496 hotels in 61 countries - reservation online: - reservation by phone: Call 1-800-HILTONS - Reservation at the desk Promotion and education Hilton HHonors Program: membership is open to anyone who applied, at no charge. Members earned points…show more content…
Weaknesses: 1. In spite of all its efforts, more than half of HHonors members stays went to competing chains annually as a result of the still relatively limited network size and distribution. 2. HHonors member stays were attributable only to their membership program. This may translate some dependence of the hotels on the rewards program. 3. Members valued the program rather than the quality of the hotel service they received from Hilton. 4. In the minds of its members, HHonors still had a long redemption process and they wanted this streamlined. Opportunities: 1. As a result of the information that the quality of service is still not ingrained in the minds of its customers, Hilton can endeavour to instil service quality through promotions and communications. 2. Market and push the Hilton Brand of Service. 3. HHW can work at converting the membership of other loyalty programs as they do not yet value or maximize the benefits of their membership. 4. HHw's network of travel managers is a possible channel for converting competitor's members to prefer the Hilton Service. Threats: 1. Starwood is upping the ante on the rewards program, capitalizing on offering benefits that are not available at HHW. 2. Starwood is significantly increasing its advertising spend and

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