Bollywood Industry Essay

The movie exhibition industry dates back to the first ever movie theatre1, a commercial space which was created to show projected motion pictures. From then to the present age the movie exhibition industry has been successfully running businesses and the major four big players in this business are Regal entertainments, AMC Cinemas, Cinemark and Carmike Cinemas. The revenues of the these companies have been at a higher rate, but the movie industry is still finding many obstacles as the technology is becoming easily accessible to the common man. This paper will look into the various aspects of the movie industry, its environment and keenly look into their potential threats in the near future and give some strategic solutions for the presumed complications they might face.

What is media industry? Media Industry is a “peer-reviewed, multi-media, open-access online journal that supports critical studies of media industries and institutions worldwide” (Paul. M et al, n.d). Media industries has divided in different rages of media which is film, television, internet, radio, music, publishing, gaming, advertising, and mobile communications. In media industry, different range of media will face their own problem. For example, Electric and Musical Industries, also known as EMI Music. EMI is the third-biggest music group. In 1990’s, EMI was faced a problem that the internet and technologies has keep changing so that they change gramophone to a CD format. Besides that, EMI based on the customer knowledge and customer need and want to provide a service or product to satisfy their consumer’s need.

Original content – Shows like House of Cards, Orange is the New Black and Sacred Games (first original series in India) are what brings interest to the consumers.

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

Globalisation has significantly changed trends and patterns in the global film industry, at an estimated worth of $60 million annually film industry has become one of the most important in the creative businesses (Rosnan, H, Ismail, N.M., & Daud. N.M., 2010).

As the movie industry moved into the 80's and 90's a new and distinctive type of film emerged. This new style was the Hollywood studio blockbuster. As the studios began making more and more blockbusters a vacuum was created that independent film makers were happy to fill. Though opposites in style, they compliment one another in the main goal of Hollywood: making a profit. These two distinctive styles of film have simultaneously worked together to see the reemergence and recovery of the movie industry.

After I moved to Australia at the hindsight of this year, I happened to make an argument to myself in regard to the state of the Australia Film Industry. However, over the course of the year, being established here with my studies, analyzing the employment market and meeting professionals from the industry, it is conclusive that the Australian Film Industry is indeed facing a severe crisis from the past two decades.

According to data researcher Stephen Follows, the number of films being released in the UK has almost doubled between 2000 and 2016 with over 800 new releases last year for the public to try and choose from when going to the cinema. Thanks to technological advancements making it cheaper and easier for films to be distributed, it doesn’t seem like this number will be diminishing anytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema,

“Aaj mere paas bungla hai, gaadi hai, bank balance hai….…tumhare paas kya hai?”………….…. “Mere paas maa hai!”

What kinds of promos grab the audience’s attention? How could TV networks use promo videos to gain more viewers for their channel? What genres of shows would benefit the most from promos? If we get answers to these questions, production companies and TV networks could use them as a source of marketing. Promos usually consist of scenes that already have been filmed, which lessens the pressure on budgets for companies. To create a powerful promotion video, these answers will be crucial in that you need to know what the audience wants to see but at the same time do not want to give them too much

To tell the truth, the film industry has evolved and grown very quickly since its creation in the early 1900’s. Over the years, it has gained the attention of every culture in every part of the world. These days, thanks to its popularity, it is a big part in shaping the social culture by changing the audience's’ opinions or swaying them one way or another. The idea that a film

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in

film industry is the largest of any industries with India making the most number of movies per year than

UTV has mastered the specificities of the Indian M&E industry and put itself in key position to be successful and benefit from the growth potential in India. With its diversification strategy and the switch to a business-to-consumer (B2C) model, Screwvala moved UTV to a more scalable model and in a position to control its destiny. Researches have shown that the film entertainment was one of the fastest-growing industries because it was the primary source of content for television. By entering and investing heavily in the film industry business UTV generated a driver for his other verticals, despite there is a lot of