Hindustan Unilever Case Study

Decent Essays
History of Hindustan Unilever Limited Hindustan Unilever Limited which has a heritage of over 80 years of corporate existence in India is one of the largest Fast Moving Consumer Goods Company in India. It has a rich history, with a belief in values and an eye on growth. This approach has helped its business grow. They build their brands and develop products based on the customer insights, innovation and relentless marketing and design. The company is committed to reduce the environmental footprint and increase its positive social impact making sustainable living a commonplace. Lever Brothers first entered India with Sunlight soap bars in 1888, this began an era of FMCG – Fast Moving Consumer Goods. In 1956, Lever brothers India limited, United…show more content…
The growth process of HUL has been accompanied by diversification, always in line with Indian opinions and aspirations. The removal of the regulatory framework allowed HUL to explore different products and opportunity segment, without any constraints on production capacity. Simultaneously, the deregulation permitted mergers, acquisitions and alliances. Through its mergers and acquisitions it expanded into different segments in the market ranging from Tea, Beauty products, Food and Beverages, Marine Products. It also made its foray into Ayurvedic Health and Beauty and also Water purifiers. Lakme Limited, Brook Bond Lipton India Limited merged with HUL through acquisitions. HUL also formed joint ventures with US based Kimberly Clark…show more content…
Hindustan Unilever Limited has a long pedigree and is one of India’s fastest growing FMCG Company. 2. One of the rich brand portfolio marketed by Hindustan Unilever Limited Sunlight is still sold in India, which makes it the oldest brand to be picked up from shop shelves today. 3. HUL has a diverse portfolio of brands and is the Number 1 brand in Soaps, Skin care, Haircare, Homecare and Laundry 4. For all its 75 years, the idea of sharing and caring has been at the heart of working of HUL. The different ways and actions of sharing and caring has together contributed to the making of HUL and brought it to where it stands today. 5. HUL is recognized as “Number One Employer of choice” for the fourth consecutive year. It also won the top FMCG award at the Dun & Bradstreet Corporate Awards 2015. 6. With its policies in dealing with the government and both the central and at the State level, the company has creditable records for its operations in
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