Hindustan Unilever Case Study

OTPR ASSIGNMENT UNILEVER Group- W2 Aditi Sengupta – 14F403 Boris Laishram – 14F414 Nirav B Sanghvi – 14F435 Tejas V Nimbargi – 14F451 Vishakha Jain – 14F458 Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

As a conclusion, Unilever may be the multinational company which is more environmentally responsible in comparison to Nike. Due to that Unilever contributes more to the improvement on climate since the usage of renewable clean energy on the basis that Nike and Unilever do similarly on CO2 reduction. In addition, Unilever gets the key points of water resources disposals, which are recycling water resources and letting individuals be aware of the necessity of saving water. Although Nike may do better than Unilever on the sustainable production process because of the innovation on novel materials and the elimination of toxic chemicals, Unilever also creates new products in order to reduce waste and save water. On the whole, Unilever is more committed to protecting the environment and building the better future for human

Explain which company you chose The Company I have chosen to explore is UNILEVER GLOBAL. Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide- Mr. Shashank Shekhar EXECUTIVE SUMMARY The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a

Marketing Unilever The Power Story Identify the key actors and factors in a company¡¦s marketing environment that affects its ability to serve its target customers effectively?

1.0 - Country Analysis – Australia For the purpose of this report H&M (Hennes & Mauritz) has chosen Australia as the foreign country in which they wish to enter and introduce their products. Australia is the largest island, however, is also the

Hansson Private LabelHansson Private LabelHansson Private 1. How would you describe HPL and its position within the private label personal care industry? HPL is a mid-sized private label manufacturer of personal care goods. In 1992, the company acquired production assets from Simons Health and Beauty Products, and through increased efficiency had

HUL provides customer friendly products with low cost without compromising on the quality of the product. The company focuses upon the value of execution, it targets different market segments for different customers for example Pond's Age Miracle and dove shampoo in skin and hair care. Apart from that HUL introduced Project Shakti to penetrate the rural market.

Unilever is operating in a highly competitive and volatile environment. Current economic crisis have made it difficult for many businesses to operate with profitability. Legal requirements, technical changes, and change in the habits of the customers have created problems for businesses. Companies, including us, have to be updated, and continuous R&D is the key solution to many of our problems. An attractive business is one with higher margins and low competitions. Therefore, if the environment where we operate is with higher level of competition and low level of profit margins, our best strategy is to keep customers satisfied and loyal, continuous R&D, cost control, and responsive to our competitors.

First of all, the firm is seen as a consumer-driven organization (Urde, M., et.al, 2013). This is supported by Unilever’s Annual Report in which is discussed that they create and develop brands and products through extensive consumer insight, and in which the firm claims to “excite and inspire consumers and customers in established and emerging markets in every corner of the globe” (Unilever, 2013a).

Colgate was started as a soap, candle and starch business at 6, Dutch Street in New York City in 1806 by William Colgate , an Englishman who believed he could bring innovation to the business of making and selling soap. After his death in 1857 his son Samuel Colgate reorganised the company as ‘Colgate and Company’. In 1872 Colgate introduced ‘Cashmere Bouquet’, one of the first perfumed soaps. It later became the company’s first global product successes. In 1896 Colgate was one of the first to package dental paste in collapsible tube. At the turn of the century Colgate was manufacturing more than 800 products. In 1908 after 102 years of family owned business Colgate became a publically owned company. On March 13 ,1930 Colgate was first listed on the New York Stock Exchange. In 1928 Colgate merger with another well known company of the time , Palmolive-Peet, which was itself the result of a merger between the Peet

Chapter 3 COMPANY PROFILE HINDUSTAN UNILEVER LIMITED WITH AN OVERVIEW OF ITS RURAL MARKETING Hindustan Unilever Limited (HUL) is an Indian consumer goods company. It is owned by Anglo-Dutch Company Unilever which owns a 51.51% controlling share in HUL as of March 2015 and is the holding company of HUL. HUL was established in 1933

Introduction Unilever is a multinational company with great reputation in global market. It has headquarters in Rotterdam and London. It is a consumer goods company and markets products like food, beverages, cosmetics and other multitudinous household products. Unilever has employees around 250,000 worldwide and it was third major company with revenue

S.W.O.T Analysis- Apple Inc. Eleanor Arlook DMP- Thursday 6:30-9:20 SWOT ANALYSIS Apple designs, manufactures and markets personal computers and related software, portable digital music players, and related accessories.The company markets third party audio and video products, and provides related services.The company has a strong brand image, which enables it to command a premium price for its

When analyzing Unilever and Procter and Gamble’s corporate social responsibility stances, many similarities can be seen. The first main similarity in each company’s corporate social responsibility stance relates to common goals. Both company’s share the common goals relating to deforestation, commitment to small farmers and sustainable agriculture practices, and clean