Hipanema - Business strategy

One major characteristic of the growth stage is increased competition. In the past Rogaine was the only product offered containing their patented formula, however, there is now the possibility of at least three other brands using similar formula’s coming to the market. True to products in the growth stage Rogaine will be making a few changes to their marketing mix. Pharmacia & Upjohn plan to increase the percentage of minoxidil from 2 to 5 percent, sell Rogaine at half the price of the prescription version, distribute to retail outlets and increase promotion efforts.

Growth stage refers to a period at which new products are widely recognized in the market, and more and more customers are willing to follow their innovators (Kotler and Armstrong 2001). The market share is likely to be quickly expanded

information to parents and other agencies. I will ensure that the children in my care

Profits are strong, but the company has to be willing to diversify. Also during this stage is where competition decreases and usually only the strong survives. Take for example the number of phone carriers there were in the 90’s versus how many today.

growth of this innovation could be better by improving managerial practices, organisational change

Also in this phase, it was noticed that the cave sites contained little animal bone. This would be due to the move away from animal based diet to a plant based one Finally, into the Coxcatlán Phase, site continue to grow and become more complex and larger, but still having the smaller scale

* The first two assignments (Stages I and II of the project) are worth 100 points each.

7. Which one of the following generic types of competitive strategy is typically the best strategy for a company to employ?

Starbucks' mission is a reason for the company's existence. With the unique style of combining both, our vision and mission statement is "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." (Starbucks.com) To align with this mission statement, our new division's mission statement is to " bring the best quality coffee and convenience to our customers on the go, one machine at the time" This mission statement reflected the company value and beliefs to show our costumers that we care, it will also guide our employees on understand and establish what the company truly does. A good mission statement inspires employees and provides a focus and direction for strategic planning. While mission statements vary from organization to organization and represent the distinctness of each one, they all share similar components. (Mission and Vision Statements, 2010) The new division's mission statements include descriptions of Starbucks' target market, the geographic domain, and concern for survival, growth, and profitability.

     The third and final phase is called the reorganization phase; the victim becomes “reorganized over time and

The lag phase is when the organisms are first place into a new medium and will take time to get used the their new environment. During this phase, organisms will grow in size but cannot replicate. The next phase is the log phase. In this phase cells are dividing and growing at a very fast rate. DNA replication begins in this phase as well as their metabolic rate starts to increase rapidly. (Bacterial Growth Curve) Cells divide by binary fission. The organisms will eventually reach maximum growth and start to level off beginning the next phase, the stationary phase. In this phase, the bacterial population will start to slow down and stop dividing because the nutrients needed for them to grow are being used up. The pH and temperatures start to shift making the environment and unfavorable one and the accumulation of waste and toxic metabolites the growth starts to die off, transitioning into the last and final stage. (Bacterial Growth Curve) The death phase is when there is longer any nutrients to grow and to much waste has built up along with toxic materials, killing the cells. However, some organisms can withstand this environment and begin to produce endospores. (Bacterial Growth Curve)

Founded in 1998 by Kathy Kudler, Kudler Fine Foods (KFF) is an upscale specialty food store located in the San Diego metropolitan area (Kudler Fine Foods, 2007). Ms. Kudler combines the ease of one-stop shopping with reasonable prices. KFF sells high quality wines, bakery items, meat and seafood, produce, cheese and dairy products while providing customers with the finest in selected foodstuffs, wines and related needs in an unparalleled consumer environment (Kudler Fine Foods, 2008). KFF objective is to provide the freshest goods available to customers. In efforts to achieve this goal, KFF has benchmarked Gelson 's

From past years the field of strategy has evolved significantly by which firms have learned to examine their competitive environment, define their position, develop competitive and corporate advantages, and understand threats to sustaining advantage in the face of challenging competitive threat. According to Glueck (1976) "Strategy is a unified, comprehensive, and integrative plan designed to assure that the basic objectives of the enterprise are achieved. Whenever a business is setup to integrate business strategy there is competitive process framework where company select a proper business model which describes logic of value and value capture, delivery, tactical according to the goals. The main aim of defining the business

As sales increase distribution channels are added and the product is marketed to a broader audience. Thus, rapid sales and profits are characteristics of this stage.

The market itself is growing at a greater than 50% rate for the past couple of years.