Hipster Consumer Behavior

Hippies are good representation of the counter culture movement, it usually involve drug abuse, sex and abortion. History professor Theodore Roszak points out the hippies and radical students have a same point, which is counter-culture. (Roszak, 1995) In his views, counter-cultural movement is all social protest movements in the United States, such as democracy movement, women's liberation movement, black civil rights movement, and anti-war movement.

From the 1960s to the 1970s, the Hippie Movement was apart of the counterculture era. This was an age of renewal and change amongst society. People known as Hippies focused on pursuing a life different from the one proposed by mainstream culture. Hippies followed transcendentalism, which influenced their idealism of their understanding of nature and society. They often used drugs such as psychedelics, amphetamines, methamphetamine, and marijuana to experience spiritual and artistic awareness as well as self-fulfillment. They created a new culture of teenagers and young adults who dressed and acted differently from those before them. Hippies focused on experimentation and redefining themselves. Hippies helped influenced music, television, film, literature, and the arts and changed the societal norms.

Pollemous, a postmodernist would also argue against the statement that youth sub-cultures are rebelling against capitalist society, stating that old/solid subcultures no longer exist as boundaries between subcultures have become blurred. His concept, the supermarket of style illustrates that lifestyle is now based on individual taste, and often approached in a pick 'n' mix approach. The pick 'n' mix approach involves playing with different styles, sampling and mixing them. Criticisms of postmodernist research into youth sub-cultures is that distinct sub-cultures may not have disappeared, some still exist in contemporary society- included Goths and hipsters.

Baby boomers had a unique culture to themselves. Many baby boomers stepped away from religion. This generation loved rock and roll; a few iconic music artists that had massive success during this time are Elvis Presley, Bob Dylan, and the Beatles (Baby Boom Generation). Many baby boomers rejected traditional culture, leading to the counterculture. People of the counterculture were called hippies. This group of people were often social activists. Hippies promoted conservation, peace, equality, and

What was the hippie movement? The Hippie Movement began in the 1960s and was very influential on American politics, law and everyday life. The movement originated on colleges in the united states. Hippies were usually young people who wore sandals and had long hair. They often adopted vegetarian diets based on unprocessed foods. Hippies were often not directly engaged in politics.

A mainstream trend does not merely appear without warning—most likely, the thought behind the trend had been around for a while. According to Gladwell, in order for a trend to grow amidst the influx of newer trends, three types of people must be working hard behind the scenes. In the chapter “Case Study: Rumors, Sneakers, and the Power of Translation”, Gladwell details the roles of Connectors, Mavens, and Salesmen, and how they unknowingly act together as a bridge between hipsters and mainstream media. Gladwell’s assessment of the Connectors is valid, as they play the role of the bridge itself as he/she has to be cogent and merge two completely different strata. An excellent portrayal of this would be Gladwell’s example

When reading about the beboppers, Leland’s description of them reminded me of the hipster culture we see today. For example, the beboppers rejected the roles of entertainment and “held themselves above the taste of the public” (112). They thought of themselves as being so much “smarter, harder, colder, purer” than anyone else in the industry and they seem to have an attitude of being better than others (112). Hampton Hawes believes the beboppers where trying to rebel and “trying to be different” (113). Bop style was not made to please the general public, or give whites a commercial advantage; Bop culture was unique to black individuals. Bop’s whole idea was based on countermoblity and being apart of something different and to be “far out

This point relates to Brave New World because people are always wanting the new. The more money, goods, and experience people have; the better. Being able to have these things makes them feel satisfied. In addition, “A study that tried to convince children that a cloning machine had produced their favorite item found that most child refused to accept the duplicate as identical. It turns out that the sentimentality of the item, the memory or pride or feeling that comes from having purchased a genuinely luxury good” (Page, 2017).

When someone hears the word “hippie” they are most likely to think of the scene in Forrest Gump or even the groupies that followed The Beatles on hand and foot. Hippie culture is much more than that. Some aspects of this sub-rebellious culture are the concept of free love- you know, that bumper sticker that reads “make love not war”? That would be a relic of the 1960-1970’s. The hippie lifestyle was uncanny to older generations- this created the phenomenon of the “generation gap” (Feinstein). Younger people, early to mid 20’s, started to pursue the “counterculture” of using marijuana and LSD to free their minds and be closer to nature. Typically, the tradition hippie attire was ripped up blue, bell bottom jeans, with

The Hippie Counter Culture began in 1960. The hippie era was influenced more by personal happiness in which books, music, and fashion followed as result of their personification of a blissful society. Hippies did not care what others thought of them and their motto was “if it feels good, do it”. Hippies were seeking a utopian society. They participated in street theater and listened to psychedelic rock. As part of their culture they embraced more open sexual encounters amongst each other in their community and believed in use of psychedelic drugs which consisted of marijuana and LSD. The fashion choice that hippies dressed in was due to set them apart from the mainstream society. They choose to buy their clothing from thrift shops and flea markets (Haddock, 2011). Clothing choices are described as “brightly colored, ragged clothes, tie-dyed t-shirts, beads, sandals (or barefoot), and jewelry” (Haddock, 2011, para 7). Hippies also referred

This will make not only hipsters mad but also those who know enough about hipsters because they will realize hipsters are not all the way he expresses. One “fact” he states is that hipsters party all night, go home, blog and then party again. This makes the hipster seem very two-dimensional. Expressing and generalizing any group like this will upset them. Secondly, the examples of hipsters he used all come from one party, so obviously all hipsters don’t act like that. The examples he used also do not seem very credible because they seem drunk, but maybe that is the point. When getting quotes, readers would react more positively to named professionals, so it doesn’t seem like they were just taken off the streets. If he wants to get the unprofessional opinions he should have gotten more than a handful, rather get a statistic. He also explains how it is almost impossible to find someone who is a proud hipster, this is just yearning for attention because since hipsterdom is a counterculture people obviously call themselves hipsters and believe that hipsterdom should not be ashamed of. To gain a negative reaction he stereotypes hipsters, which causes those who are, support, or acknowledge hipsters to be angry or appalled by his

As a teenager growing up in 1970s Washington D.C. one might rise out of bed in the morning, squeeze into their bell bottoms and skin-tight t-shirts, not expecting that that would be the day they ran into a group of kids dawned in black with clothes pins in their shirts, who called themselves punks and were looking to make a change in DC music history. In a time where the country was divided by political beliefs, a raging war, and racial tensions, smack dab in the center of Washington D.C. came the punk scene. It was said that the hippie scene majorly influenced the punk scene, some would say that the hippies were “the real punks”(Punk: Attitude, 3:12). The punk scene consisted of kids who opposed hippies, so in retrospect the hippies are what

One day I was sitting on the couch with my friend acacia, and as always, she was complaining about how her Instagram photos weren’t getting enough likes. I tried to help ease her distraught thoughts about her social media woes by looking up trending hashtags to get her picture the attention she was looking for. In one of the top spots was the word “hipster”. The first thing I thought of was a twenty- something year old, wearing way too tight American Apparel jeans and lens-less, glasses, complaining about how some recently unknown band is so mainstream or how their local coffee shop doesn’t know what at “flat-white” is. Everyone has that one friend who says everything is “too mainstream”, and Acacia was that friend. I brought up my suggestion and she got oddly offended, saying: “I am not a hipster” with pure disgust. I didn’t understand why she was so put-off; she fit, what I thought, was a stereotypical hipster. Then I thought, what exactly is a hipster?

Particularly, the willingness to be like others around us is mostly seen in middle school and high school. Teens are following the new trends and sporting the latest accessories because they see everyone else doing it. And if anyone is caught wearing something that was “so last year” or has an android instead

If you try to ask a hipster this question ‘”What is a Hipster?” he or she probably won’t have an answer and might not even consider themselves one” (Faulkner). Most hipsters do not consider themselves hipster because it has “quickly became a badge of shams” (Wise). Today, people largely see hipsters as “pretentious, fake and self-aggrandizing” and no one wants to be pit under a label that has come to mean something negative (Wise). Modern day hipsters are extremely different from the 1940s hepsters, which was what they were called back then, but they have influenced the music that is listened to now and the fashion styles that are worn today.