Hiring Veterans : Streamline Of Service

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1. Provide a general description of your audience.
In our project, we will be targeting Veterans who are seeking to transition from the military into the police force. According to a Hire Heroes USA, 20% of returning veterans are seeking civilian law enforcement jobs. Within this group, we will be targeting, specifically, women and minorities since the Jacksonville Sheriff Office seeks to increase its diversity numbers by recruiting individuals from these groups.
2. Why did you select this audience?
Veterans might be considered as a relevant audience for JSO since it’s possible to target and recruit women and minorities who are seeking law enforcement jobs. According to a leading non-profit organization, Hire Heroes USA, 20% of returning
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3. Provide demographic information for your audience.
In 2016, there were “around 16.9 million male veterans and 1.6 million female veterans in the U.S.” (Statista, 2017). In other words, the U.S. military is predominately male and 78% are white. On 2014, the U.S. Department of Veteran Affairs reported that women constituted 8% of the veteran population. Within this group, 67% of the females were white while 33% belonged to minority groups (0.9% Native American and Alaskan American; 2.3% Asian; 18.4% Black; 8.2% Hispanic; 2.6% two or more races; 0.2% others). Overall, minority Veterans, account for 22% of the total veteran population. The two largest groups showcased in that figure are Blacks (11%) and Hispanics (7%).
When considering the education levels of veterans, the U.S. Department of Veteran Affairs reports that female veterans are more likely to have a college education than males. The study shows that around 43.3% of female veterans have had some college experience while only 36.5% male veterans have had been exposed to a college education. When compared, female veterans are also more likely to have a bachelor’s degree and an advanced degree than men veterans (bachelor’s: 20.8% female to 15.9% male; advanced degree: 13.8% female to 10.7% male).
It’s possible to distinguish higher levels of employment among female veterans than female non-veterans. In fact, the U.S. Department of Veteran Affairs (2016) reports that around 34.2% of women
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