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Hiring for Looks

Decent Essays

Hiring for looks, gives you a boost
Marshal Cohen, a senior industry analyst with the NPD Group, a market research firm believes retailers that hire applicants based on their appearance is the smart thing to do and they see it as necessary. This method is old. Industries such as cocktail waitresses and strippers have always used it. But, many companies have taken this approach. Especially, retailers. Attractive employees attract customers, therefore they get bigger profits. Attractive people also make better salesmen. Hiring based on looks is really the only way to go because customers won’t bother shopping in a place that doesn’t grab their attention.
Today’s competitive retail environment needs to create a popular appealing walking …show more content…

Because, of this experience I always occasionally eat here and recommend it to friends who haven’t been there.
Retailers and restaurants need to have good looking employees in order for their benefits. Because, if they didn’t they wouldn’t be as popular. People are just too judgmental. When I go to a local shopping center with friends. I notice they are “turned off” when a “not hot enough” employee is working there. They don’t even want to be approached by the employee because they are not appealing. So, they are not excited. Unlike, when they are at American Apparel they feel somewhat flattered to get customer service received. Especially, when it comes to trying on clothes. If an attractive employee gives you their opinion saying “you look great in that top”. They are definitely convinced to buy it. But, if it’s coming from an unattractive employee. They can easily ignore the compliment and probably not even buy anything.
Hiring for looks gives retailers a great advantage and benefits. However, not everyone can meet the company’s standards when it comes to be attractive. So, people shouldn’t bother applying to stores like Abercrombie & Fitch if they know they wouldn’t be able to represent the companies look. Because, that’s how these industries make their profit. It’s just how their method works! They need to apply to places where they know they meet the company’s standards.
In conclusion, I agree with Cohen’s argument. Retailers need to do what works in their

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