Hiscox Rhetorical Analysis

In May of 1998, Kipland Kinkel brought a gun to his school. Over the course of two days this escalated from: being sent home, to murdering his father and mother, to murdering 2 students and wounding 26, earning a lifetime sentence of 111 years and 8 months in prison. In the court case being examined, the presiding judge addresses the original case, defendants ground for appeal, and the justification for the State’s decision to deny the appeal. Judge Haselton effectively uses ethos, logos, and pathos to support the Higher Court’s decision to deny the appeal because the original sentence was constitutional and just.

While children are influenced by many things, there are no stronger influences than that of their parents. Parents are usually their children’s first playmates, and while there world expands with each passing year, parental influence is still one of the greatest factors in determining the ways in which the child will grow and develop.

Nonconformity allows people to go against a prevailing rule so that they may do as they please.

The woman in the commercial reminisces of her father when she was younger which appeals to the audience’s sense of empathy. When she was young, her father taught her to ride a bike. The audience at one point likely learned how to do something from their guardian whether that was riding a bike or tying their shoes. Just like in the commercial, learning these qualities

This postcard builds suspense in the reader’s mind. Alex saying that this adventure could kill him makes the reader interested in finding out more. “If this adventure proves fatal and you don’t ever hear from me again I want you to know you’re a great man.” (Krakauer 3).

From two perspectives, we see a world plagued by the ignoble aspects of human nature. Through one set of eyes we are shown the global ecosystem imitating the opening motions of a mass extinction, through another we see the inevitable and hellish effects of culturalized greed. In both cases we are treated to the observations of an aggrieved observer, but the means by which these observers show us their perspective on the world are by no means identical. Here we will explore the strategies, expressions, argumentations, and appeals of two authors with intertwining stories to tell.

Daniel Bor, a psychological researcher, and author, wrote an article titled “When Do We Become Truly Conscious” published on September 4, 2012 and in this article he discusses the idea of consciousness. Through use of deductive reasoning Bor refers to early opinions viewing consciousness as magic and discusses the science behind demystifying consciousness. Bor also discusses the ethical arguments behind learning for about consciousness. Bor also lists some of the emotional arguments centered on human awareness. Bor’s use of rhetorical strategies is designed to state his opinion in a simple and easily read way.

The rhetorical strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, “Every child needs a family”; therefore, the

In “Bring Back Flogging”, Jeff Jacoby addresses the problems within America 's criminal justice system. He gives many reasons why imprisonment simply does not work, and suggests that corporal punishment should be used as an alternative. Published in the Boston Globe, a newspaper well known for being liberal, Jacoby provides a conservative view and directs his argument towards those who strongly support imprisonment and view corporal punishment to be highly barbaric and inhumane. However, in order to shed light on our current situation, Jacoby discusses the dangers that we face though our criminal justice system a nd shows concern that imprisonment is doing more harm than good. In effect, Jacoby looks to the past for solutions, and

The ad shows her devoting many hours toward her goal, and missing out on family moments. She is missing out on her children playing, burning dinner, and studying in the late hours after her children are asleep. She is sacrificing her present time with her children to make a better future for them. Small children do not understand why this is important. The only thing they know is that mom is absent. Nevertheless, pushing herself towards her goal, she makes it to graduation and is shown working as a successful woman. At her desk of her new job, she traces over the “IT” on the “We Can Do It” poster as a rite of passage and completion of her goal. The ad’s purpose is to gain its target audience to enroll in classes. Its target audience are parents of small children and people who are stuck in a job that is advancing above manual laborers. It instills fear on those most vulnerable, claiming that getting an education is the most attractive approach in this circumstance.

I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with

The first way the advertisement tries to evoke a sense of “parental guilt” into a parent is by utilizing an optical illusion. The optical illusion is created by placing a bag made out of smoke over a child’s head. The way this makes parents feel guilty is by showing them that if

Although single parenthood is on the rise in homes today, children still often have a father role in their life. It does not matter who the part is filled by: a father, uncle, older brother, grandfather, etc...; in almost all cases, those relationships between the father (figure) and child have lasting impacts on the youth the rest of their lives. In “I Wanted to Share My Father’s World,” Jimmy Carter tells the audience no matter the situation with a father, hold onto every moment.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Many people wish they can drop everything important to them and isolate themselves from society; very few people will even attempt this, but Chris McCandless breaks societal norms to accomplish this goal. In Into the Wild, John Krakauer tells the story of this young man’s life to inspire the audience to chase their dreams through the use of logos, involved sentence, and anecdotes.