Historical Analysis Of Banking Sector : Bank Marketing

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

A marketing strategy is important for all company because it gives the opportunity to make them a products or services, which it will generate a profit. A marketing strategy combines all the business goals together and helps to focus on selling activities, and helps to determine the price of each product. It also helps to determine possible target clients. Therefore, it’s a combination of the four Ps: product, price, promotion, and place. Throughout this paper, I will explain the elements that makes PNC Bank successful and what are the areas that need improvement.

Relationship Marketing – According to Abeysekera and Kumaradeepan’s study in the year 2012, relationship marketing can be used as a strategy to race in the market. Relationship marketing has been operationalized using the model of trust and commitment. The findings suggest a significant difference in "relationship marketing orientation" in state bank and private bank. Private Banks can be viewed as concerned with more relationship marketing than state banks.

Marketing Concept The marketing concept can be defined as the idea that an organization should strive to satisfy the needs of customers, while also trying to achieve the organization’s goals.1 The marketing concept is about matching a company 's capabilities with customer wants. This matching process takes place in what is called the marketing environment. Businesses have to take into account their competitors, as well as changes in the political, economic, social and technological environment. The before mentioned factors must be taken into account as an organization tries to match its capabilities with the needs and wants of its target customers. An organization that adopts the

Of all the companies in my area there are many that don’t seem to implement the marketing concept to its fullest potential. Among these companies are Chase Bank, Big Lots, Pulse Yoga and Fitness Studio, and Tecknowlogic. On the other hand are the companies that use the marketing concept to the fullest extent. These companies include Huntington Bank, Meijer’s, The YMCA, and eGreen Computers, Inc. When looking at Huntington Bank everything they market and everything they set out to do is to satisfy their customers’ needs. Their marketing is everywhere from pens at the store, radio ads, television ads, billboards, etc. They make their banking and marketing out to be all about the customer and coordinate it between corporate, branches, employees, and take it as far as coordinating between bank accounts. Huntington is good at implementing the 4 C’s of customer value, cost, convenience, and communication. When looking at the marketing for Chase bank there is little marketing and it isn’t always geared to the customer. They lack in promoting their banking to customers and this is essential to maintain those customers. Chase is unable to show how valuable their company is in their marketing and should take measures to coordinate their efforts accordingly.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations, Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted

With the aid of relevant sources and appropriate research methodology, the researcher wishes to answer the question, “How adoption of IT did solved an existing banking problem of the Royal

Thus, each bank needs to differentiate their product offers to customer, strengthen their portfolio, and improve services, etc depending on its strategies.

1. Personal Promotion: The bank marketer gets opportunity to tangibilise the product through personal selling; persuasion is more effective with direct contact. It helps in creating impulse buying.

To ensure this experience was the same for all the members of the bank, Commerce standardized it’s branches, down to the nuts and bolts, “We know every screw in the model“(Frei, 2006, p.7.), this Cunningham the chief marketing officer, felt would make life

The term Marketing is very broad concept. There are many things which are included by the marketing. All of the businesses need marketing. In order to sell their products or services every business needs to design marketing strategy, marketing plan and many more. There are many theories of marketing have been developed by many authors. Here in this report we have discussed about these theories and models which help company to analyse for its brand marketing. In order to understand it more clearly we have used HSBC brand. We have deeply analysed the brand. This report will help to understand marketing concept in the real business practice.

The chartered institute of marketing used the following definition:

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and