Historical Background Of Maybank

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Background of Maybank Malayan Banking Berhad (Maybank) is a Malaysian universal bank. Maybank is the largest bank in Malaysia. Maybank is the first bank in Malaysia and it was established in 1960s. Maybank is founded by Malaysia business tycoon Khoo Teck Puat. Besides that, it is the largest listed company by market capitalization on the Bursa Malaysia in 1962. Maybank is also one of the largest banks in Southeast Asia with the total assets of exceeding US$ 183 billion and net profit of US$ 1.92 billion in 2014. Maybank grow rapidly by expand the business to more than 150 branches within 3 years. There are several product and services are provided by Maybank Group. For example, commercial banking, investment banking, Islamic banking, offshore…show more content…
There are over 2400 branch offices of Maybank in 20 countries and it has correspondent banking relationships with 700 foreign banks throughout the world. Besides that, Maybank has 402 domestic branches and 2,600 automated teller machines (ATM) in Malaysia. In 1985, Maybank successfully to issue the first ATM and debit card in order to accessing the balance of the savings account. Maybank also launched credit card in October 1997. In addition, Maybank provides wide range of financial products and services such as commercial banking, investment banking, Islamic banking, offshore banking, insurance and takaful, factoring, trustee services, asset management, stock broking, nominee services, venture capital and internet banking (Maybank website,…show more content…
The growth of credit cards is 4.5 % which is higher than the average growth of industry which is only 0.9 %. Maybank is holding the number 1 in customer card base, billings and merchant sales. Several strategies are implemented by Maybank to sustain the position in credit card industry. For example, reposition the value of proposition and carry out year-long tactical campaigns are parts of the strategies. This may promote the credit cards to the targeted customers. Several awards received by Maybank also show the strength of them in this area throughout ASEAN. Since Maybank is the leader in credit cards market, the future of credit cards is expected to be optimistic. Thus, Maybank may put more efforts to gain more in credit card market in

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