The word “cosmetics” comes from the Greek word kosmetikos meaning “skilled in adornment” (Sage 33). The evolution of cosmetics has truly changed through the centuries. The way people wear makeup and the reasons why they wear it have changed dramatically over time. The Roman philosopher, Plautus, once wrote, “A women without paint is like food with out salt.” The attraction of a beautiful face did not appear yesterday; painted ladies and even gentlemen have been known through time in artwork and illustrations. The art of cosmetics has definitely changed over time and through different cultures including: Egyptians, Greeks, Romans, French, Italians, and Americans.
The first archaeological evidence of cosmetics usage was found in Egypt…show more content…
Animal experiments have shown that parabens have a weak estrogenic activity, acting as xenoestrogens.
Prolonged use of makeup has also been linked to thinning eyelashes.
Synthetic fragrances are widely used in consumer products. Studies concluded from patch testing show synthetic fragrances are made of many ingredients which cause allergic reactions.
Cosmetics companies have been criticised for making pseudoscientific claims about their products which are misleading or unsupported by scientific evidence.
The cosmetics industry takes off in the 20th century
As the popularity of beauty salons increased, in the beginning of the 20th century, the cosmetics industry became established – and it’s never looked back. Starting with a salon called Selfridges, which opened in 1909 in London, cosmetics were no longer hidden under the counter, but were sold on the open market. Women became more confident, and didn’t worry as much about what others thought – as long as they looked good.
If you can think of makeup application as an art, then perhaps you’ll understand that one of the biggest influences on the cosmetic industry was actually the performing arts – ballet, to be specific. When the Russian Ballet came to London, a designer named Paul Poiret took the Russian style and created a whole new look – a much more colorful look. And that look was reflected in