Historical Research Paper on the Coffee Industry

The Drink of reason, coffee, seems to not have changed much culturally to this day, as when it is brought to the table over 250 years ago (pg. 170). Coffee remains to be the drink over which people meet

Brewing the perfect cup of coffee is not that hard as long as you know a few easy steps to follow. Knowing how to brew coffee properly will allow you to enjoy your cup and give you the best result that a good brew can give you.

Coffee quickly became the drink of intellect and industry being known to sharpen the mind. Taverns were replaced with a more sophisticated meeting place, the coffeehouse. These “led to the establishment of scientific societies and financial institutions, the founding of newspapers, and provided fertile ground for revolutionary thought.” [4]

The caffeine in coffee become an ethical increase over alcohol and have become a fashionable social beverage. It was interesting to see how it started off as this very exotic drink only for the upper class and then turned into what it is now. Coffee is a very fashionable drink that does not cost much that many have led their days with in today’s society.

A commodity is a raw material or primary agricultural product that can be bought and sold. The market treats it as equipment or nearly so with no regard to who produced it. The original producer does not make the “big” money from the good that has become a commodity demanded by consumers. A commodity’s supply and demand is part of one universal market like corn, or wheat. A stereo is something that would not be considered a commodity. Other things are important about a stereo not that it is just a stereo but what brand and quality is in consideration when purchasing a stereo. Demand for one type might be much larger than the demand for another. This is not the case with commodities; they lose differentiation across their supply base. An

42). Training doesn’t stop there, however. Baristas can expose themselves to additional training if they desire to become Coffee Masters, Shift Supervisors, or Store Managers. In fact, Michelli (2007) reports, “Starbucks consistently spends more on training than it does on advertising” (p. 282). The Starbucks corporation feels that the Starbucks Experience starts with their employees. If their employees are happy, their employees create better experiences for their customers. This creative approach to the management of people shows. Michelli (2007) highlights that the turnover rate at Starbucks is much lower than at other similar establishments, “120 percent less than the industry average” (p. 282). He further goes on to mention that “employees have an 82% job-satisfaction rate” (p. 282). This deep desire to treat employees fairly stems from Schultz’s ideals. He himself mentions, “As a business leader, my quest has never been just about winning or making money; it has also been about building a great, enduring company, which has always meant trying to strike a balance between profit and social conscience” (Schultz, p. 107). Many believe his deep sense of empathy stems from his early childhood where his father was ill and could not hold a job. This is reflected today in his treatment of his employees. All

While there are many decent places to get a chai around Boston, I would highly recommend going to Boston Common Coffee for your chai tea needs. While it may be slightly out of they way for students not living in Paramount, it’s long hours, decent pricing, and incredible drinks, makes it the place to go when you need your chai latte fix. I promise that you won’t be disappointed. If you can’t get to Boston Common Coffee, you will be happy with Cafe Nero or Thinking Cup, but whatever you do don’t go to Einstein Bros. Now everyone drink up those chai lattes. Enjoy!

Partner satisfaction: Starbucks firmly believes that satisfying their employees in-turn satisfies the customers. They adopted a positive working environment to facilitate this.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

The consumption of caffeine has grown all over the world in the past few years, and has become a norm for many individuals to consume coffee throughout the day. In many occasions individuals may not know that they may be consuming coffee through various products that may not necessarily be types of coffee drinks. The coffee trend has become one phenomenon that that has become into a multi million-dollar industry that continues to grow at an astonish fast rate throughout the world. The traditional individuals that were thought to consumed coffee were adults that were going to work in the morning or grandparents that would drink a cup as a morning breakfast that was accompanied with other treats like doughnuts or warm bread. Today the characteristic of the average person who consumes coffee has changed to all ages. The reasons on why individuals drink coffee may vary from just enjoying the taste of coffee to have the need to stay awake over long periods of time. In some occasions people decide to drink coffee to start their day with some sort of energy, especially when they may have different tasks that they may need to complete. The consumptions of coffee can be beneficial in many occasions to help individuals be energized throughout the day but in some occasions this particular plant can also be lethal when consumed in high dosages.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

Starbucks values and respects the diversity of it 's culture.[1] Starbucks partners (the employees) are sought out and engaged to create a business environment as diverse as the communities and customers they serve.1

Fair Trade Coffee Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market payments that are lower than the costs of production, forcing them into a cycle of poverty and debtWithout urgent action, 25 million coffee growers' face ruin.

Our coffee has always been, and will always be, about quality. Our employees are called partners, because it is not just a job, it is our passion. We treat each other with dignity, and respect, and hold each other to the same high standards. We connect with our customers; we laugh with, and bring a smile to their life. Making the perfect cup of coffee is one part of our role, connecting with them on a personal level is the other part. In each community we serve, Starbucks takes pride in being a part of the

In Guatemala there are many coffee plantations that use children to harvest their 1,000-3,000 pounds of coffee beans a year. One girl is the focus of my dream-like vision, her name is Larrina and she is nine years old. She, like many of the other children there started working when they were six and seven. Because of the low prices farmers often receive for the beans, they have to employ work for very little money, which is why the resort to children like Larrina who get sent to work to make money for their families. Larrina doesn’t get much more than three dollars