Essay on Historical Timeline of Apple Inc

2762 Words12 Pages
Apple Case Study

Historical Timeline of Apple Inc.

Apple Incorporated has come a long way over the years, starting more than 3 decades ago in 1976. Apple was founded by Steve jobs, Steve Wonzniak and Ronald Wayne initially entering a niche market in the production of the first computer, the Apple I, followed by the Apple II in 1978. Apple began its career as a successful company based upon strategic innovation, and they remain that way today, but it wasn’t always sunshine and lollipops, they experienced their fair share of struggles too.
IBM entered the market in 1981 and gave Apple its first real competition. Apple managed to bounce back and thrived on this competition to abolish complacency and starting findings new ways to stay
…show more content…
They have the ability to create products that people will buy despite the state of the economy. Apple is a unique company in the way that there is a very prominent amount of consumers that will buy everything that Apple puts on the Market. This type of supporting allows Apple to charge higher prices for their products. In saying this alongside Apple’s consumer loyalty they have created numerous low priced products. The IPod Shuffle is an excellent example, which can be purchased directly from the Apple website for just $49.
Obviously in a technology based industry there is a huge emphasis placed on technological advancements. As stated earlier, technology can be related to international business but technologies within Apple’s products are the reason why they continue to leave their competitors in their wake. The combination of the iPod with iTunes has been a huge success for Apple. On the 1st of September 2010, it was announced that Apple had sold 275 million iPods, making it the biggest selling digital music player of all time. Then when technology was advancing toward touch-screen devices, Apple came out with the iPod touch, iPhone and most recently, the iPad. Apple’s ability to constantly stay one step ahead of its competitors is the driving force behind their success.

Five Forces Analysis 1. Threat of New Entrants “Low” a. Getting into the industry will take a large amount of
Get Access