The kiwifruit is well-known for its unique taste and rich nutrients. The name of the fruit, i.e. “kiwi,” is closely associated with New Zealand culture. The kiwifruit industry has an important position in agribusiness chains in New Zealand because it has a high percentage of shared GDP and high export value. This report will provide the domestic and international overviews of the New Zealand kiwifruit industry, identify the New Zealand’s position in the global context, and analyse the major strengths, weaknesses, and future challenges.
History and evolution of the kiwifruit industry in New Zealand
According to Morton (2011), in 1904 the first kiwifruit seeds were sent to New Zealand from China, The fruit was known as Chinese gooseberry in China. In the 1920s, the Hayward cultivar (green kiwifruit) was discovered in Auckland and is widely planted around the world today (MPI, 2013). Kiwifruit appeared on the domestic market as a commercial product in the 1940s and has become more and more popular (Campbell and Haggerty, 2012). In 1959, the name, Chinese gooseberry, was changed to kiwifruit by Turner & Growers, which was an Auckland fruit-packing company (Campbell and Haggerty, 2012). In 1991, the Gold kiwifruit, which was developed from ‘Hort16A’, was launched on the global market by Zespri (Campbell and Haggerty, 2012).
Global view of the kiwifruit industry
According to FAO’s (2011; 2012) statistics, e.g. figures 1 and 2 below, Italy is the major kiwifruit