History And History: The History Of KFC

Marine Coles ranked KFC’s fast food restaurants with a 69/100. She says, “KFC’s food quality and freshness, its value, and the cleanliness of it’s dining area all got bad reviews. The chain which has famously sold its fried chicken in buckets since 1950’s has restaurants throughout the country.” Personal experience has shown an unclean dining area with flies, employees not wearing gloves and handling food, and restrooms with trash on the floor and un sanitized toilets. I’ve also received incomplete or totally wrong orders.

Kentucky Fried Chicken is a very famous chain of quick-service chicken restaurant that started from Louisville, Kentucky. The company is became a sub-brand of Yum Brands in the year 2002 and benefitted greatly from the position and brand value of Yum foods. In the past, KFC chain of restaurants grew at a very fast pace and has become today one of the largest chicken restaurants chain in the world.

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

Kentucky Fried Chicken and McDonald 's have held a successful presence in the UK for many years, with both enjoying high levels of the brand recognition. They have been the global leading brands for more than three decades (Keynote, 2003). In the United Kingdom, the fast food market values 7.82 billion pounds every year under estimation and 20 pounds per month for per adult on average (Schroder, McEachern, 2006). Owing to stressful lifestyles, quick meals are attracting more people to focus on. This has led to a market growth of 19% from 1998 to now in the fast food market (Schroder, McEachern, 2006).

The Colonel awards Pete Harman of Salt Lake City with the first KFC franchise. A handshake agreement stipulates a payment of a nickel to Sanders for each chicken sold.

KFC was founded by Harland Sanders, an entrepreneur who start to sell fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in Year 1952. KFC make the chicken become popularized in the fast food industry. In the diversifying market have challenging by the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland,a prominent figure of American cultural history, and his image remains widely used in KFC's advertising.

KFC was formerly known as Kentucky fried chicken and headquartered in Louisville in United States .Founded Colonel Harland Sanders, KFC is known mainly fried chicken, which is usually served in a bucket. KFC is one of the few brands in America that become the rich, decade’s long history of success and innovation. It all started with one cook who created

In 1930 KFC was launched and the mission was to provide quality, service and cleanliness (QSC) to the customers and consumers. Competition level was very low in the industry particularly in the domestic market. KFC growth was good in its initial decades but with the increasing competition in the domestic market the cake size started squeezing. Popeye’s, the major competitor for KFC, was born in 1972 which comes second with a share (12.7%) and KFC (55.2%).

Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality, service and cleanliness (QSC)represents the most critical success factors to KFC's global success.

Colonel Harland David Sanders was a very well known American Businessman that is best known for creating the Kentucky Fried Chicken (KFC) franchise and later acting as the company’s goodwill ambassador. Although it may have seemed that Colonel Sanders was not going to amount to much in life, he did however have one very important characteristic - a tremendous amount of persistence and determination which aided him in becoming one of the most well known entrepreneurs of today.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Yum! Brands is the largest restaurant company in the world. It owns of three of the titans of the fast-food world: KFC, Taco Bell, and Pizza Hut. Millions of people all over the world have enjoyed the delicious and convenient foods this triumvirate offers. If fast food was kaigu eiga, Yum! Brands is Ghidorah, the Three-Headed Monster. With a 2014 revenue of just over 13 billion dollars1, Yum! Brands is indisputably a rock-solid part of life in Western Civilization.

The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-based James McLamore and David Edgerton. By 1959, they had expanded beyond Florida and became a national chain. By 1967, it was the third largest burger chain in the United States. McLamore and Edgerton then sold the company and its 274 Burger King

KFC (the name was originally an initialise for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world 's second largest restaurant chain (as measured by sales) after McDonald 's, with 18,875 outlets in 118 countries and territories as of December 2013.( This information from official KFC website .)

Kentucky Fried Chicken (KFC) is based in Louisville, Kentucky and is focused around a special recipe created by Colonel Harland Sanders. KFC is in the quick service industry and offers consumers a variety of recipes with focus on Sanders’ secret recipe. The company is owned by Yum! Brands. Yum! Brands owns other western quick service firms such as Taco Bell and Pizza Hut. KFC offers consumers a relatively limited variety of menu items mainly focused on chicken products specializing in different types of batter and condiments for these chicken products. This allows KFC to specialize on a single product and cut the extra costs associated with having many products on the menu. KFC is also able to provide consumers with