History & Background of Southwest Airlines

2199 Words Aug 4th, 2010 9 Pages
Southwest Airlines
Cindy Carbaugh
Embry Riddle Aeronautical University

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I INTRODUCTION History & Background 1 II ANALYSIS OF CURRENT OPERATIONS The Statements 4 Fleet Composition 4 Hub
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Louis from Love Field.
Southwest is the largest domestic carrier in the United States with the corporate headquarters located at Love Field, Texas. November 1, 2009, Southwest flew to 68 cities in 35 states, with 438 nonstop city pairs with more than 3,300 flights a day.

The Statements
The Mission Statement for Southwest Airlines is, “Dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit” ( ). The Vision Statement is, “to provide the best service and lowest fares to the short haul, frequent flying, point-to-point, and non-interlining traveler” ( ).
Fleet Composition
Southwest presently operates 544 Boeing 737’s aircraft, including 737-300 (181), 737-500 (35), 737-700 (338) ( ). In addition, 75% of the aircraft owned or capital leases and the remainder are operating leases. The future orders Southwest has with Boeing include 104 aircraft orders, 62 options and 54 purchase rights.
The use of Boeing 737 series of aircraft helps Southwest reduce maintenance costs, costs of replacement parts, and cost of parts inventories. Southwest maintains four maintenance centers: Dallas Love Field, Houston Hobby, Phoenix Sky Harbor and Chicago Midway.
Hub Activity
Southwest only major airline that uses regional point-to-point
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