History Of Frito Lay

With the previous merger with the Frito-Lay Company, and acquisitions of Pizza Hut, Taco Bell, and Kentucky Fried Chicken, PepsiCo successfully ventured into different segments in the food services industry, but was also able to create synergies with its soft drink product. PepsiCo also attempted to integrate into trucking transportation and bottle manufacturing in the 1970s.

Frito-Lay is an international snacks company, and a subsidiary of Pepsi-Cola since 1965, whose headquarters is located at Plano, Texas. The Frito – Lay website (www.FritoLay.com) has an format that its easy to use, and also shows the colors of their logo. The Frito – Lay has become a multi-billion leading manufacture in snack producer, having more than 50,000 employees, and over 40 different product lines, from which 7 of those have sales over a billion dollars each. To mention some of its primary goods, which are: Lay’s potato chips, Doritos, Cheetos cheese-flavored snacks, Tostitos tortilla chips, and Fritos corn chips. Other services that they provide online vary from nutrition facts, recipes, and shopping directly from the company.

GMOs are present in many everyday food products, such examples of products are dairy products, meats, nuts, vegetables, fruits, etc. Some companies tell you if the product is organic or if it has been genetically modified. Frito-Lay is not one of those companies. Frito-Lay has used GMOs when it blatantly states that its products are all natural. How can a company state that its products are all natural if they use corn, 85% of which is genetically modified, for such chips as Tostitos and Sunchips. They hide this information knowing well enough that there would be backlash from consumers. This angered quite a few

In 1965, PepsiCo was formed by two companies, Pepsi-Cola Company and Frito-Lay, it also become the reason of production of Pepsi company, grain-based snack foods, beverages, and other products. The mainly product of Pepsi is Pepsi-Cola and it is not invented in 1965. The original

Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over 50 percent of the retail sales, and company officials envisage Cracker Jack can only but add to the richness of its product line and profits. Borden, because of its strategic decision to concentrate resources elsewhere, discontinued aggressive

Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s

In 1950 Bill Rosenberg opened the first Dunkin’ Donuts restaurant in Quincy, Mass., with the goal to "make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Timeline of Events, 2016). The first franchise of the restaurant was signed in Worcester five years later. Dunkin’ Donuts is still using the unique patented coffee blend recipe established by its founder. In 1965 Dunkin Donuts opened their first global restaurant. In 1972 Munchkins were created to be part of the menu and following the great success of doughnuts, sandwiches were added in 1997. (Timeline of Events,

Frito-Lay has well-known brands such as Lay’s®, Ruffles® potato chips, Fritos® corn chips, Doritos®, Tostitos®, Santitas® tortilla chips, Chee•tos® cheese-favored snacks, and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants, 1600 distribution facilities and 10,000-person route sales teams serving over 400,000 retail customers each week national wide. In 1990, Frito-Lay has fulfilled over $3.5 billion sales in U.S. market.

Frito-Lay knows that ongoing development is the result of good marketing efforts. Frito-Lay seems to have a grip on what products its consumers are demanding. The dilemma facing Frito-Lay is how to get the product to its customers.

Design of Goods and Services: Frito-Lay food producer has variety production line; Tostitos, Ruffles, lay’s Cheetos, Doritos, and walker’s potatoes chips. The company work well to improve these existing products and produce new product line by test consumer tastes before and make what meet and satisfy their preferences.

Frito-Lay is a leading company of delivering favorite American snack to their customers. The translation of their vision is going through a strategy which insight clearly from a ten operation management strategy decision. From design of goods and service to maintenance strategy pespective, it is obvious that they applied these ten strategies effectively and efficiently to maintain a higher demand for their products.

PepsiCo is an American food and beverage that was named this way in 1965 when Pepsi-Cola merged with Frito-Lay. The company’s headquarters are in New York. The first Pepsi-Cola was created by a pharmacist- Caleb Bradham- that wanted to duplicate Coca-Cola’s success. His drink had success, so in 1902 he incorporated the Pepsi-Cola Company.

The organization I selected is Frito-Lay in Rancho Cucamonga, which has been a successful snack and food business since the company was first founded. Despite the company’s success, Frito-Lays job creation is weak. President Obama like many other Democrats perceived part-time jobs as the key to creating more jobs and the door to bettering the economy. Even though studies have shown that the economy is rising from the ashes, those studies are only showing apportion of the reality. Approximately 151,000 jobs were created in August and the national unemployment rate remained unchanged at 4.9 percent (Brainerd). But it would double if they included those part-timers that wanted full-time jobs. Frito-Lay is one of the companies of the many companies that has benefited from the recent changes since the company is only hiring part-timers and they are not providing any benefits to them. Yet, we employees are ready to bring up our issues and we are seeking for change.

PepsiCo Inc. is an American multinational foods and beverage manufacturer. It is headquartered in Purchase, New York and operates in more than 200 countries around the Globe. It is one of the world's leading brands in the beverages and grain-based snack foods industry. It was incorporated in 1965 in North Carolina by Donald Kendall and Herman Lay. The main product offerings by PepsiCo Inc. include soft drinks, energy drinks, coffee drinks, breakfast bars, cereal, rice snacks, side dishes, sports nutrition, and bottled water. The most recognized brands of the company are Pepsi, Starbucks, Quaker, Lay's, Mountain Dew, Mirinda, Gatorade, Aquafina, Lipton, Frito-Lay, Brisk, Tropicana,

The three largest are: (1) Frito-Lay North America, (2) Frito-Lay International and (3) Gatorade/Tropicana. Pepsi’s major liabilities include: