History Of General Electric Company

Analyzing GE’s corporate-level strategy from 2001 – present with Jeff Immelt as CEO, GE focuses on the growth and development platforms. Technology is the key driving force for GE’s future and growth. Advancements in industries such as energy, health and aviation fueled demand for cleaner and more efficient energy production. GE identified new markets with potential high-growth that offered attractive returns through strategic mergers and acquisitions. As CEO, Jeff Immelt established a process for identifying projects that offered attractive growth potential which were then nurtured and treated as special projects or initiatives that were not subject to strict budget constraints. Immelt introduced GE’s three strategic imperatives as: (1) sustaining its strong business model, (2) strengthening the business portfolio, and (3) driving its growth initiatives. www.ge.com

Also; Citigroup, Inc. another competitor for the GE Company made a total of $64.95 billion in 2011, and when we compare it with GE and SI its earnings where even less in the same year, making General Electric a leader in the industry. With this valuable information GE management can analyze its competitor’s financial statements results and from there they can evaluate their faults and create new ways to increase their annuals earnings and secure their place as one of leading companies in their industry. Another way GE can go forward in the industry is by adapting its services and products to other countries that need them.

At financial segment, the competition is very strong. GE is late start at this segment, in the other words, GE is a follower. But at infrastructure segment, the threat is lot of smaller than financials threat. Because of GE is huge, GE is the few company which has multiple industry to performance at multiple performance.

On September 7, 2001, Jack Welch stepped down as CEO of General Electric. The sense of pride he felt about the company 's performance during the previous two decades seemed justified judging by the many accolades GE was receiving. For the third consecutive year, it had not only been named Fortune 's "Most Admired Company in the United States," but also Financial Times ' "Most Admired Company in the World." And, on the eve of his retirement, Fortune had named Welch "Manager of the Century" in recognition of his personal contribution to GE 's outstanding 20 year record. Yet while the mood at GE 's 2001 annual meeting

GE has to examine what strategy the firm is going to follow. Will the firm’s

* Highly motivated & dynamic marketing team which was successful in capturing national as well as international markets.

Some of attributes of GM are they manufacturer automobiles such as cars, trucks and commercial vehicles and have a strong brand portfolio. Additional attributes are when they appointed a new CEO named Mary Barra who was brought in after the ignition switch crisis that caused a lot of chaos and her dedication to notice the issues with the company’s culture and her willingness to act and come up with a resolution.

General Electric is an American Multinational that has been operating since 1892. GE 's leaders through the years have built a diverse portfolio of leading businesses; its business activities span a wide range of areas—everything from aircraft engine manufacturing, appliances, healthcare equipment, and even the NBC television network. Therefore, a huge company operating in different and variant fields must be financially balanced and profitable for regular activity, sustainability and growth. Also the financial analysis of this company will be rich and educative because of its diversity.

2. General Electric uses a multifaceted approach to help make them one of the industries leaders in engine production. This approach includes resources both financially and managerially. Financially General Electric has invested $50 million in new engine technology, with an additional $1.2 billion to $1.4 billion being required to help them bring new engine designs to the forefront. General Electric has also received a $20 million grant from NASA in order for them to create the first tester UDF engine. General Electric’s Aircraft Engine Business Group (AEBG) manages the production of GE’s engine technology. AEBG has successfully put together a list of resources including Boeing, McDonnell Douglas, and others in an attempt to put

General Electric, as seen in the equation above, looks at what the world needs, finds a better way to produce that need and does all of this with a relentless drive to invent and build things that matter. And this equation equals a world that will work better. GE takes pride in the over all quality of their products and wants stakeholders to know that they are very customer driven and will put the customer first and foremost. In the GE work equation, they do not reference the teamwork, customer, excellence and other attributes they may have, but they do focus on markets served, citizenship, employees, and their self-concept.

Background Information- General Electric Company, known as GE the world over, is an American-based, multinational corporation headquartered in Connecticut. In 2010, the company reported in excess of $150 billion in revenues, net income of over $12 billion, and almost 300,000 employees. It operates through four basic segments: Energy, Technology Infrastructure, Capital Finance and Consumer and Industrial Production. In 2011, GE was ranked the 6th largest firm in the United States as well as the 14th most profitable. Since its founding by Thomas Edison in 1990, and becoming one of the original 12 companies listed on the Down Jones Industrial Average in 1986, GE has been iconic in its relationship as an American innovator. In fact, GE founded RCA in 1919 to further the use and disbursement of international radio, just one example of their early commitment to innovation (GE Fact Sheet, 2012).

GE is an innovator within the industry, and the company has many strengths that set it apart from their competitors. The company has major partnerships with other popular businesses worldwide. This is a major advantage for the company as it will help bring in new customers to the company and make their business more successful. General Electric has ventured

The company is all about Research and Development when it comes to target market and product mix. A general motor innovates on a large scale. More than half the planes in the world have GE engines. Jet engines are a technical and manufacturing masterpiece. They have invested more than $10 million in R&D over the past decade to serve the military and commercial aviation customers. The new engines are substantially more fuel-efficient than the ones that they are replacing. They track thousands of engine performance parameters while they are in service, and they use that information to improve performance standards. Their ability to execute large-scale innovation is based on GE’s technical depth and scale. The capability is unmatched and creates customer satisfaction, employee pride, and financial performance. There are very few companies on earth who do what General Electric does (Datamonitor pg. 49).

            In 1980 right before Welch took the position as CEO of General Electric, GE 's organizational rigid structure, resistance to change, and bureaucratic climate made it impossible to perceive important environmental changes. Furthermore, the organizational structure, decision-making process and information management procedures no longer fit the organization 's needs. In 1981 Jack Welch was not considered a leading contender for GE 's top job. However, his performance and earnings record ultimately won him the position over six other candidates. When Jack Welch took office as the new chairman and chief executive officer of General Electric, the company had entered the stage between the maturity

GE was found by Thomas Edison in 1893. It has around 343,000 employees and operation over 100 countries. The company experienced continuous