History Of Marketing And The Marketing Strategy

Print advertisement is the use of curious looking visuals that are used to try and sell the products to the intended audience. The image is used to grab the attention of the audience. The picture that is used must look impressive enough to keep the readers attention.

Due to advances in technology, significant changes in advertising appeared in the 1920’s. In the latter half of the 1900’s ads were illustrated in color for the first time and the layout of most magazines changed. Advertisements, in the 1910 Ladies’ Home Journal, were mostly located in the back of the magazine. Though due to the popularization of name brands, ads moved to the front as competition between products produced more revenue.

Resulting in many companies perceiving advertising as a risky business. Although, “Between 1918 and 1923, a greater percentage of articles in the advertising trade journal Printers’ Ink, were devoted to ways of convincing “ancient” corporations that advertising was a given of modern industrialism than were devoted to advertising and merchandising techniques.” (Ewen 3). Thus, introducing the need for advertising to the people as well as large corporations. Ultimately, this advertised advertising, creating a new way for old corporations to see how advertising benefited both the companies themselves and market development.

(Williams). Advertising changed tremendously throughout the 1920’s and advertisers began to understand the concept of consumerism. Appealing to the audience through slogans, brands, and memorable pictures became a huge

"Emergence of Advertising in America: 1850 - 1920." EAA: Timeline. Duke University, 2000. Web. 07 Mar. 2014.

The history of advertisement can be traced back to ancient civilizations. The focus of advertisement has always been to persuade a person or group of people to buy or announce a product. However more recently, it seems that the focus is shifting in a completely different direction. The last time you looked at an ad, you may have seen a product be harmlessly advertised. Perhaps with a silly tagline, attractive colors, or evan a playful joke.

| |newspapers, flyers, commercials to get their product or message across. Companies were able to reach more |

4. Dougherty, P. H. (1986, Jul 23). Advertising. New York Times (1923-Current File) Retrieved from https://search.proquest.com/docview/111058799?accountid=66034

-Print advertising- Proctor & Gamble was one of the first businesses to run a print ad in the local paper advertising machine and lamp oil.

In the earliest methods of advertisements, a man named William Caxton printed what could be Britains first advert in 1477 and from then advertising developed into a genuine business and it wasn’t long before people started to offer themselves as specialists in advertising - the earliest known record of an advertising agency dates back to 1786. (1). A couple centuries after Caxton, followed the rest of the advertisement as we know of today; with a brief time line dating the different approach through the years starting, 1704 - America published their first ever newspaper Ad, 1835 - First billboards appear, 1920 - Air on the radio advertisement, 1941 - First Television commercial, 1978 - The first widely publicised example of online

Marketing appeared with the first human beings, a good example for that Eve’s trial to convince Adam to eat the forbidden apple (Kotler marketing Group, 2015). Since ancient times, people were meeting together at a specific time in a specific market which was known by everyone to complete the bartering process where they exchange the agriculture and craft products, they were producing. With the advent of cash, the bartering process has stopped and turned into a sale and purchase by the currency power. It is clear that the concept of marketing in this era was limited to a simple process of sale and purchase of the product between the seller and the buyer in specific market, and this has continued until the trade

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Marketing is as old as civilization. According to D. Steven White there are five different phases of evolutions which are Simple Trade Era (pre- industrial revolution), Production Era (1860’s-1920’s), Sales Era (1920’s- 1940’s), Marketing Department Era (1940’s-1960’s), and Marketing Company Era (1960’s-1990’s). Traders are example of simple trade era because they engaged in persuading others to trade different supplies. For example, our ancestors once traded food for supplies, and vice versa. Back around the time of World War Two people were always limited to supplies so they had to trade to get the supplies they needed. Around the 19th century people started to build their own business, they believed the customers will come to them. However, around the 1920’s through 1940’s many more people started to create

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and