History Of Marketing And The Marketing Strategy

2516 Words Dec 1st, 2014 11 Pages
The history of marketing can be traced back to the longest possible time- probably further than you thought. It will not be an exaggeration to say that it is as old as civilization itself. The probability of success of any business lies in the marketing strategy it adopts. Simply put, if you are not marketing your business, you are in for a loss. While this concept remained unchanged, the ways of marketing have changed several folds over the last few centuries.
1450-1700- Printed Advertisements Appears
The concept of marketing started many moons back, as far back as 1450! The first printed advertising started with the invention of ‘moveable type’, which made mass printing possible for the first time.
If an advertisement is printed on paper, be it newspapers, magazines, pamphlets, brochures, flyers, newsletters, or anything else that can be considered as a portable printed medium, then it is counted as a subsidiary of print advertising.
It is difficult to determine exactly how old print advertising actually is. In 17th century England, different forms of advertisements appeared in newspapers and on other printed mediums. There are examples of printed pieces dating back to early Egyptian times. But the mass consensus is that the seed of printed advertisement, as we know it today, was sowed in 1836, when a French newspaper called La Presse charged money for advertisements and subsequently lowered the price of the newspaper.
As the civilization of the Middle Ages in Europe…
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