History Of Nike Inc. ( Nke )

NIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include Converse Inc., a brand that develops, advertises, and sells athletic apparel and accessories; and also Hurley International LLC, which designs, markets and sells surf and youth lifestyle clothing and many different accessories. Its athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. Nike offers products in many different categories such as men’s/women’s training, running, basketball, golf, and more. The company also sells products designed for children and youth athletic activities such as baseball, cricket, lacrosse, outdoor activities, football, tennis, volleyball, walking, and wrestling. Also, Nike sells sports apparel and accessories; and markets apparel with licensed college and professional team and league logos. Further, it sells a line of performance equipment and accessories, including sports bags, balls, eyewear, digital devices, bats, gloves, protective equipment, golf

Producing product overseas puts Nike at risk of overseas sourcing, manufacturing, and financing. Nike buys and sells to different countries using different currencies. The currency rate fluctuates very often and Nike, at times could take a loss. This is a risk most companies cannot take. Nike has the ability to produce materials, import product and sell product in international market during a time of disease outbreaks, terrorist attacks, and military conflict. With these risks there are few companies who can afford to take these risks (aflorzak.com). This also proves no new threat for Nike.

Nike Enterprise possesses heaps of segments all over the world such as North America, Central & Eastern Europe, Greater China, Japan, and Emerging Markets. In addition, there are also manifold merchandises manufactured and distributed beyond the United States. Hence, large amount of purchase and sale transactions in different currencies are executed by Nike enterprise. If foreign currency exchange rates and interest rates waver, Nike enterprise may suffer a decline in revenues, growth in cost, and lower margins and earnings.

Nike is one of the biggest regular apparel brands in the world.Nike is ranked number one in apparel brand, as of 2015. Nike beat Jordan at number three, and Adidas at number four. Plus beating other big apparel companies such as: Converse, Ralph Lauren, Under Armour and

Nike is one of the most successful sporting goods companies across the world and a well-known brand that sells merchandise globally. NIKE, Inc. recognized an opportunity in the challenging economic environment, to rebuild the company strengths and pursue other potential by taking on partnerships with Cole Haan, Converse, Hurley, NIKE Golf and Umbro. This opportunity brought NIKE, Inc. more than:

Introduction Originally founded by Phil Knight and Bill Bowerman, Nike is now the market leader in the manufacturing of sportswear and gear and enjoys possessing more than 47% of the market share across the globe. Nike's mission is to bring inspiration and innovation to every athlete (Nike Inc., 2015). According to them, you are an athlete if you possess a body. The company has over 600 shops around the world and has offices situated in 43 countries outside the United States. Most of its factories are located in Southeast Asia, including China, Indonesia, Taiwan, India, Vietnam, Thailand, Philippines, Pakistan, and Malaysia.

NIKE’s positive net income growth rate is heavily impacted by items reported under “Other Income”. One component of “Other Income” consists of the foreign currency conversion gain/ loss that NIKE sustains. As a global retailed the impact of foreign currency transactions is unavoidable. The net effect of foreign currency is driven up by a gain of $26 million dollars for fiscal year 2016 which is significantly less than the $147 million reported for fiscal year 2015. This is a result in the volatility of the global economy. The subsequent increase of $114 million in “Other Income” reported due to a legal judgment related to a bankruptcy case in Western Europe for fiscal year 2016 as well as unrealized gain and loss on securities and other income.

Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost every part of the globe.

The NIKE Company, is engaged in the design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. Nike Company operating segments include North America, Western Europe, Central & Eastern Europe, Greater China, Japan and Emerging Markets. However, the Nike Company portfolio brands include the NIKE Brand, Jordan Brand, Hurley and Converse. The Company sells their products to retail accounts, through their retail stores and Internet Websites, and through a mix of independent distributors and licensees across the world. The Company's products are manufactured by independent contractors (Guru Focus, 2017)

Nike Incorporated is sold in more than 40 foreign countries and is expanding. Having such a diverse clientele means the company has to meet the demands of the consumer and provide a diverse group of employees to embody the client. Expanding to foreign markets is not always an easy transition, but with the demand on Nike, Inc to provide apparel and shoes to the Olympics, the transition was necessary. As the company continues to grow, the need to be ever changing is a must. To stay on top of the market, Nike has provided employment to a vast variety of ethnic groups to meet the needs in each of the countries Nike houses stores or factories in. Being aware of the type of consumer one may interact with helps to keep Nike ahead in the diversity department. Nike prides itself on being a worldwide commodity with the ability to provide services to foreign countries but also to meet and

Nike incorporated, established in 1967, is a worldwide corporation. Nike carries such brands as Air Jordan, Converse, Hurley, and of course Nike. Nike focuses the corporation on eight of its primary categories which are running, basketball, football (soccer), men and women's training, action sports, golf, and sports wear. Nike’s top selling markets are

The negative impact in Nike 's financial numbers came upon due to the changes in foreign exchange rates, decreasing the earnings of Nike. Above we can see how inventories actually increased thirteen percent and the predicted future orders went up eleven percent excluding the currency change making it twelve percent (Parsons, Russell).

The purpose and intent of this paper is to describe the legal, cultural, and ethical challenges that face the Nike Corporation in their global business ventures. This paper will also touch on the roles of the host government and countries where Nike manufactures their products and the author will summarize the strategic and operational challenges that Nike managers face in globalization of the Nike product.

NIKE International was formally established. NIKE shoes started to enter Canada, Australia, Europe and South America and other overseas markets.

In the 21st century, Nike stretches its brandname into different area of production, including Nike Golf, Nike Pro and Nike+. Among all, the brand Nike+ helps Nike to strengthen its name of being an innovative brand by being the first company to cooperate with Apple