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History Of Ray White : History Essay

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HISTORY OF RAY WHITE: Ray White, which denotes the name of a person, his values and his success. The name Ray white has now become an alternative to the phrase ‘’real estate’’. All built from the beginnings of one man. It all started in 1902 with one real estate office in Crows Nest, Queensland. Ray was clearly an innovative marketer. When he was young he opened the doors, determined to engage in any business where he could bring value to the community. He was the first person who opened weekly pig auction ‘venue’ for the German farmers to take the advantage of business opportunity. He developed and had innate understanding of auction process and its benefits. Still trying to cover a broad market, Ray resorted giving good quality goods to entice prospective buyers to his doors. By this time several agents had begun to copy the Ray White ‘’sells anything’’ approach but none could match the ‘’human interest’’ style of Ray White advertisements. Real estate became his core focus. Advertising property from Seurat in the west to Mackay in the North.A suburban picture theatre, a banana farm lease, even a medical practice. ‘’Ray just loved the competition , the challenge of business.’’ Ray White was an honest, kind and temperate man, with lofty ideals and he lived up to them. Ray White had well and truly become a stand out agency in 1950’s. Ray white real estate expanded to include 15 company owned offices through Queensland. The company is the clear leader in residential sales

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