WORKING PAPER
e rise of social media and its impact on mainstream journalism:
A study of how newspapers and broadcasters in the UK and US are responding to a wave of participatory social media, and a historic shi in control towards individual consumers.
Nic Newman
September 2009
Contents
Executive summary and key conclusions 1. Framing the debate 2. Mainstream media motivations, doubts and dilemmas 2.1 Definitions and motivations 2.2 BBC 2.3 Guardian and Telegraph 2.4 New York Times