History Of The Company : Mission And Vision Statement

Dell's business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use.

Keith Maxwell is the Vice President in charge of Worldwide Operations, for Dell Computer Corporation. Dell Computer’s was founded in 1984 by Michael Dell in his University of Texas dorm room, and by 1999 the company grew to market over $98Billion. Dell was the second growing largest personal computer manufacturers, just behind Compaq in the growing PC industry. Dell

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Chapter two (Krames, 2003) depicts the values, journey and leadership style of Michael Dell. Michael Dell is the founder and CEO of Dell, Inc. According to the author, Michael had an entrepreneurial gene in him since the childhood. He started his first business Dell Stamps when he was 12. Michael started his revolutionary journey of Dell Computer Corporation when he was 19 year old. He was the youngest CEO of a Fortune 500 company at the age of 27.

A mission statement usually gives a summary of a certain organizations beliefs, values and their standard of operations. Since Wobbly Wheels has developed an IT strategic plan then the appropriate mission statement should be:

Dell is a leading computer technology organization. Dell constantly keeps up with changes in their market to stay competitive. Dell is focusing on cost from issues of storage to transportation of products.

Whole Foods, like many other organizations, has a motto that guides their day-to-day business. Their motto is, “Whole Foods, Whole People, Whole Planet” (Our Mission and Vision, n.d.). This motto emphasizes that they are not just focused on food retail. Their mission goes beyond that; they are concerned for the well-being of their customers and employees, and even the planet as a whole. While whole foods does not have a separate mission statement, they do have a strong vision statement. This vision statement compensates for the lack of a mission statement because it brings them both together. They identify their deepest purpose as an organization to be “helping support the health, well-being, and healing of both people — customers, team members, and business organizations in general — and the planet” (Our Mission and Vision, n.d.). This vision statement identifies the main purpose of the company. Their main reason for existing is to provide healthy food for their employees and customers in order to help promote a healthier lifestyle. Their vision statement also emphasizes the importance of both customers and employees. By identifying their Team Members as people of importance, they are showing that they truly care about their well-being and they are not just concerned about making a profit. Their statement is also goal-oriented. It gives the company a sense of direction so that everyone knows the main goal they are to be working towards.

Legacy Financial Group is a full-service financial services firm that is located in Albuquerque, New Mexico. Legacy Financial Group was established in 1994. Their services include financial, insurances, and tax and accounting services. Their financial services include values based financial planning, retirement planning, asset management, and college education funds. Legacy Financial Group has managed over 155 million worth of assets.

Dell is a computer corporation recognized for manufacturing computer systems through parts assemble. In 1983, Michael Dell saw an opportunity in using IBM compatible computers for a new assembly line that can be sold to local businesses. The idea as explained by Michael Dell, in one of his interview, is that in the early days of computers' manufacturing, companies had to be able to produce every part of the system. As the industry matured, companies started to focus on single parts and to become specialized in creating items that can be assembled with other parts to prepare a computer. As a result, Dell understood that to have a competitive edge in the market, they needed to

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

Fulfilling the client/customer’s requirement Dell perform primary and support activities that produces cost effective and differentiated features. The company provide

Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006.

What is a mission statement? A mission statement defines every facet of the organization and why they exist (Forest, Fred & Meredith, 2014). A bad mission statement uses jargon, it 's too long, complicated and it does not communicate why, how and what. In contrast, a good mission statement is a powerful, straightforward, and memorable. The foundation for a mission statement to nurture an emotional bond with customers and written from a customer perspective (Forest, Fred & Meredith, 2014). In addition, mission statement describes the business morals, gives guidance and encouragement to their employees. This analysis will allow people to comprehend why business needs to have a solid declaration of an organization’s purpose. Companies must have a strong mission statement because it establishes organization’s principles to their customers, find the prominence of servant leadership and represent employee satisfaction. The purpose of the analysis is to compare two mission statements from one company that professes to practice servant leadership and one that practices a standard leadership model.

Vision and mission statements provide information about the organization. They appear in strategic and operational plans. How do you define vision and mission statements? How should they be developed and used?

Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell¡¯s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal operations to achieve these goals.