History Of Xerox's Quality Management Strategy Implemented By Kearns The Former Ceo Of Xerox
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In this argument I will exhibit information pertaining to the history of Xerox. The environmental issues which challenged the organization, and how the organization overcame those issues. I will also argue that the quality management strategy implemented by Kearns the former CEO of Xerox is also applicable to other organizations. Critical information will also be conveyed on the Xerox organization subsequent condition to the resignation of Kearns. Augmenting further, an illustrative situation will also be explained where I was the recipient of a damaged product from a retail store of which the story manager handled promptly.
History and Environmental Challenges of Xerox of the 1960s Xerox, Inc. is an innovative printer manufacturing…show more content… earned $ 1 billion in profits” (p.31). This is a candid illustration of an organization that was cognizant of a product that was demand by customers; and thus subsequently, erected a product of quality that met the satisfaction of those customers. Henceforth, since the Xerox 914 was the first plain paper copier with patented rights to the Xerox, Inc. the organization enjoyed great competitive advantage to other innovative organizations in its industry. However, organizations have to be careful in implementing radical steps that will inhibit competitors from manufacturing products of similar quality. Mulcaster (2009) states that, “firms that are considering expanding their market share through means of strategy implementation, product improvement, and aggressive marketing in order increase sales and benefit from profits will be challenged by competitors to gain market share” (para. 1). Consequently, other innovative competitors that occupied the same industry as Xerox, Inc. challenged the Xerox, Inc. for monopolizing the market.
Therefore, the Xerox, Inc. was faced with two critical challenges from the external environment; one of those challenges originating from its competitors, and the other challenge in the form of government sanctions as it pertains to patented rights being extended for long periods. Noteworthy, is the fact that during the 1970s competitive organizations such as IBM and