History of Advertising (False Advertising)

3614 Words Apr 16th, 2013 15 Pages
Ethics in Marketing: False Advertising
History of Advertising and the Rise of Ethical Implications For decades, advertisements have been telling us not only what to buy, but also what we shouldn’t be able to live without. The history of advertising can be traced back as far as the Roman Empire, where posters advertising the gladiatorial games would be hung around for all to see. Modern advertising dates back to about 1583 when the first daily newspaper was printed in England under the reign of Queen Elizabeth. The idea of a daily paper spread to Scotland in 1660 after Cromwell’s victories. These papers, however, were more for Cromwell’s soldiers and merely reprints of the English papers. While some advertisements had started popping
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While they wanted to show strong independent women, they found there was something that worked better. Sex sells. This social revolution opened the doors for the sexual advertisements. Soon sexual images and innuendo became one of the most used tactics in all advertising. It is still one of the most used tactics today. At the turn of the 20th century, four hundred fifty million dollars were spent a year on advertising alone. At the turn of the 21st century, that number skyrocketed to four hundred fifty billion dollars. Ads began preaching the gospel of consumption. Companies who spent more money on advertising were generally more known to consumers. The number one most recognized word across the world is ‘Ok’; however, the second is ‘Coca-Cola’. Advertising budgets went not only to the making of the actual commercials and ads, but also to the market research that went along with them. Advertising plays into the fantasies of their target group whether that is what that particular group wants or what others expect of the group. Either way, it is a powerful technique that creates the need for the product. Advertising continued to evolve and changed in time with society. As seen, advertising has been part of society for centuries. As companies have become more competitive in the market and begun looking outside of just their product, to their consumer, the importance of ethical discussions of business practices has
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