History of Apple Inc

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Apple Inc.,

Apple History
Steve Jobs and Steve Wozniak launched Apple on April 1, 1976 with the completion of their first personal computer, the Apple I. The system was first introduced at the Homebrew Computer Club in San Jose, CA. The two founders found initial success with hobbyist markets and education, and chose to develop the Apple II for introduction in 1977 at the West Coast Computer Faire. By this point the founders were beginning to attract attention from venture capitalists, many of which are located throughout the Menlo Park, California area adjacent to Cupertino, the city Apple was founded in. Mike Markkula, a venture capitalist at the time, invested $250,000 and the company (Apple, Investor Relations, 2012). From that initial investment, Apple was able to quickly expand its sales, marketing, supply chain strategies and production. Within six years Apple would revolutionize personal computing with the introduction of the Apple Macintosh in 1984 (Apple, Investor Relations, 2012). During this same time period Apple introduced a series of higher-end closed architecture systems including the Lisa and a series of workstation-based products for graphical analysis (Apple, Investor Relations, 2012)., Concurrent with this development were global marketing efforts aimed at expanding global Macintosh sales which were stagnating at just 13% of overall PC sales (Cuneo, 2003). Apple was beginning to lose the battle for the desktop to IBM and their profitability was

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