History of Film Exhibition Prior to 1927

In chapter two of The Cultures of American Film, the main focus is the establishment of studios. As demand for films rose in the early 1900’s, production companies needed to expand; this lead to the creation of large scale studios.

Prior to the 1920’s, the film industry consisted of the occasional silent movie and the very beginnings of jazz. People would mostly go to orchestra halls in the nearest city to view orchestras from around the world. Once the “Roarin’ Twenties” rolled around, the entertainment industry as a whole changed drastically. The capital of the entertainment industry was moved from New York City’s bustle and hustle to the quiet developing suburbs of Los Angeles, California, in a quiet area dubbed “Hollywoodland” (Digital History 2016). The silent movie made its big rise here and the first talking movies, also known as “talkies”, were introduced in 1927 (Digital History 2016). The film industry grew rapidly, becoming the fifth largest industry in the

To begin with, some background information on movies and Hollywood in the 1920’s. In the 1920’s, movie attendance soared (The Rise of Hollywood par. 4). As stated in the introduction, with the influx of money in the American economic system, the average person also had an influx of time on their hands. The normal solution was to spend that time on entertainment and movies were the perfect way to do that. By the mid-decade, movie attendance rose to fifty million and only increased from then. The five main movie studios were Warner Brothers, Paramount, MGM, RKO Radio Pictures, and 20th Century Fox (Dirks 1). Before these studios were formed, every aspect of making movies was separated into different companies. The aspects may include filming, editing, or distributing. With the spark of interest in movies, these five companies took it upon

Movies were becoming one of the biggest businesses during the 1920s and most people would spend their leisure time going to the theatre to watch the silent films. They were becoming huge in the popular culture and Hollywood was the place to be. Roughly by 1922, 40 million people a year in attendance over the entire country for the movie theatres and in 1930 over 100 million people would attend the movies every year. By 1927, the movie industry became the fourth largest industry in the country. “The Great Train Robbery” which was released in 1903 was the beginning of the film industry and would eventually change everything. “Jazz Singer” was the first movie that had synchronized sounds throughout the entire film. The popular genres during this decade were western,

Most students who have studied American film history know the essentials that contributed to the Nickelodeon boom. Five cents paid for a cramped, dingy, hazardous room accommodated with a horrible smell in the air. Because nickelodeons made their appearance more presentable and safe for the public it drew in the middle class. “Motion Picture Exhibition in Manhattan” by Robert C. Allen examines what made certain locations special. Allen’s primary source are the 1908 edition of Throw’s Business Directory of Greater New York to locate the theaters. Ben Singer’s article, “Manhattan Nickelodeons: New Data on Audience and Exhibitors” raises the question of whether or not the middle class was there from the very beginning. Singer’s primary sources

Radio spread rapidly, bringing news, sport, light entertainment and advertising into every home. It was realised that radio could be a useful political tool too. The 1920s was also the golden age of silent cinema, with the emergence of Hollywood as the ‘dream factory’ and a new obsession with films stars as celebrities.

Silent films first appeared around the 1890s in America. 1 They are films that were without synchronised sound and especially no spoken dialogue. Music was recognised as an important part of film/moving images from the beginning, as it contributed to the atmosphere of the films and allowed the audience to understand and feel the emotions being portrayed. 2 When music was first being combined with moving image pianos, organs and phonographs were the first instruments used to provide the music, and as the popularity of film grew over the years, some of the larger theatres began using orchestras to accompany the film. 3

An example of a talkie is the film, “Bright Eyes.” In 1934, Shirley Temple starred in the film as a young girl who lost her father to a plane crash. The film is a comedy, yet audiences were able to relate to the young girl as she finds her way through custody battles and more (Document 3). This was also the beginning of movie theaters. Movie theaters began to take the streets between 1900-1920, where people would pay between five to seven cents to watch around an hour and a half film (Document 1). There were a variety of ways to watch films, such as drive-in movie theaters. In drive-in movie theaters, the viewer would drive into a lot with a big screen and watch the film from their car. However, these were very popular in the 1950’s as apposed to the roaring twenties (Document 6). By 1920, such men had been replaced by teams of specialists. Another significant change was the relocation of the industry from the east coast of the United States to Hollywood, a suburb of Los Angeles in southern California. A third important trend was the emergence of several film studios that came to dominate production and distribution during the interwar era. By 1930, the structures and formulae of modern commercial motion pictures had been

traveling circus presentations. They were marveled at, yes, but their use as a form of entertainment was limited and not considered, until on April 14, 1894 in New York City, the Holland brothers showed short films to the public in their arcade, using two rows of kinetoscopes. This started a country-wide fad, and the idea of showing movies gained speed. The film industry began to grow, until the 1920's, when it truly became an industry and movie theaters showing double-features had become common to most towns. This is when Hollywood studios began gaining ground as the place to be for actors, directors, writers, and anyone who was anyone in the film world. In the minds of the average American, Hollywood conjured up images of glamour and sophistication, of movie stars and lazily drifting smoke and reels of film flickering in a dark room. Hollywood; another world in of itself.

When silent movies were beginning to be replaced by movies with sound, or ‘Talkies’, controversy began to surround Hollywood and it stars. Between Fatty Arbuckle hitting an actress at a party

In American history, the 1920’s was a decade thriving in terms of style, social trends and an improving economy. Popular culture during this time period was mainly characterized by the innovation of new technological devices, the arts, and film. Right after World War I came to an end, when the “roaring 20’s” began, cinemas became a huge social and economical success in America during the 1920’s. The cinema turned into a lifestyle for many Americans. American citizens made trips to citizens on a weekly basis. Different theaters were rapidly growing and being built in many towns around the country due to the increasing interest in visiting nice places to watch a film. Cinemas in the early 1920’s showed silent motion films and then gradually later on in the decade ‘talkies’ were released. In the 1920’s the cinema led to an improved economy in America, happier citizens, and the mass media for the cinema created a national culture.

So, now the question of how they could entertain without offending anyone come into play. Films from this period have been named the "Cinema of attractions" by film scholar Tom Gunning, in part, because they treat show over narrative. The popularity of film in its first decade was for some, a cause for concern. It faced challenges to produce longer pictures, which not only would advance their profitability, but also needed to be narrative, which in turn allowed films to carry ethical and good messages.

The first movie theatres were rented rooms and music halls.As movies aired popularity and the technology.Movies were an form that captured the interest of the masses worldwide.As a new form of entertainment their success was extremely a made people laugh making the world a happier place to live in after the horrors of WW1.The 1920’s movie goers experience was largely dominated by silent movies but saw the introduction of synchronized sound.The rise of “talkies from the late 1920 onwards led to a radical shake-up of the entertainment industry.Live entertainment went into decline and variety theatres became movie palaces, were eager punters could see exactly the same entertainment as their fellows in Los Angeles,Berlin or Bombay.The belief

The first film that showed early signs of a rise in the quality of technology was the Western “The Great Train Robbery.” When this film first came out the audience were so amazed at the fact that they could watch something on a TV or at the cinema. Although this film was very good for the 1900s it still lacked some key features that make films much easier to understand such as dialogue, sound and camera shots. The one feature of a film that developed the quickest over the period of time was sound. Sound was introduced in October 1927 in the film “The Jazz singer”, which had three song numbers and a few lines of spoken dialogue. Apart from these few songs and words, the rest of the movie was silent, but the audience still thought that it was amazing that words had been spoken in the film, they used to call it “the movie that talked”.

During the mid to late years of the 19th century, a new form of entertainment emerged. Film entered the stage of innovation. New marketing and technological innovations developed for film to become the art it is today. In the 1830s, Joseph Plateau designed the Phenakistoscope. This device had a picture in the middle of a wheel made with mirrors and small openings. When spun, the Phenakistoscope made the picture appear to move. The name changed to Zoetrope in the 1860s and producers advertised the product as an accessory every home needed (Dixon & Foster, 2008). Later inventions that preceded the first motion picture camera include: Henry Du Mont’s Omiscope, Henry R. Heyl’s Phasmatrope, Eadweard Muybridge’s Zoöpraxiscope, Etienne-Jules Marey’s fusil photographique and Eastman Kodak’s chronophotographs (Parkinson, 1997). With a design by Thomas Edison, William Kennedy Laurie Dickson built the first modern movie camera, the Kinetograph, in 1890 (Dixon & Foster, 2008). In 1895, Auguste and Louis Lumiére patented the Cinématographe, a machine that combined the engineering of a camera and a projector (Bergan, 2006). Businessmen capitalized on the growing need for a place to witness these brand new films, thus they charged people to see them in their living rooms (Potter, 2014). These creations made movie-making a reality.