History of Golf

TaylorMade Golf is a subsidiary company of TaylorMade-adidas Golf Company. TaylorMade was founded by Gary Adams in 1979 as a small start-up company (TaylorMade, 2013). Adams had created a single new innovative design, the metalwood. This new metalwood sounded differently and most importantly performed differently. The new design shifted more of the weight to the perimeter, which provided more forgiveness on mishits. The center of gravity was also lowered, which made it easier to launch the ball in the air. Adams, being the son of a professional golfer, wanted his golf clubs to stay true to

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

• They also mentioned the fear on the coloring of the ball into gray and impact of the same over the brand.

c. Two of the most ancient regions golf-like sports have been mentioned in are the Greeks and the Egyptians dating back to 2,600 B.C. Wall paintings were discovered showing people using sticks to hit balls on the ground, resembling golf clubs.

This new game that people were beginning to play in Scotland, seemed to take a hold of the people. At the time, the sport was open to all people- no fees to pay, no starting times- just a short game of golf that would always be followed by a trip to the local mead hall. Most golf played was on bets and times have not changed on that fact. Men would go and bet that they could beat the man next to them on the links, which at the time were only sandy, hilly pastures. It was because this game was at such a simple stage in its history; it required skill and finesse that almost all people could do. So, to meet the demand of the people, many courses were built along high bluffs on the eastern coastline in Scotland. It is here that nature developed dunes, ridges, gullies and hollows that would challenge the best of golfers.

Balls back then were not like the tennis balls we know today. The balls were made of wood and the players would hit the ball into the wall with their bare hands until eventually it got so painful that they eventually incorporated leather gloves to take some of the pain away.

The game of golf is one of the oldest of today’s modern sports. Its exact beginnings are not known; however, some historians trace golf back to the Stone Age while others claim it originated from the “idle antics of shepherd boys knocking small stones into holes in the ground with a crook while their flocks grazed nearby” (Peper 1). Researched back to the time of the Roman Empire, it is also believed the sports-oriented Romans played a forerunner of the game of golf called paganica. This sport involved the use of a bent stick and a ball stuffed with wool played in the open countryside.

For hundreds of years, golf has been an extremely popular and growing sport all around the world. Looking where golf is now, it is growing rapidly from the young to the elder population. The first round of gold was first played in the 15th century off the coast of Scotland, but it did not start to be played until around 1755. The standard rules of golf were written by a group of Edinburgh golfers. Today, people of the US, Scotland, and England, have been drawn to the game because it is fun, challenging, and hardly any athletic ability at all is required for amateurs. In breaking down the game, geometry plays a major

Golf ball manufacturers would be looking to achieve several key strategic goals, such as increased sales, increased market share and / or increased profitability, to adopt and implement PI’s technology. Accordingly, manufacturers are mainly concerned with the cost and implications on manufacturing, competitor reactions (and customer perception), the forecast growth in the new balls market, the share they could capture and the financial details of agreement.

Fourteen clubs - four wedges, six irons, a rescue, a three wood, a driver, and a putter - this is golf. It is one of the most mentally challenging sports in the world. It can fool beginners who are deceived by its simplicity. Golf is often underestimated by those who have never attempted to play the sport. While it has often been known as a “rich man’s” sport, in recent years this perception has begun to change. There are a number of other generalizations made when talking about golf, yet these are most always from those who have never experienced, played, or followed the game. One should question how a critic with no knowledge of the activity could state whether or not golf should be considered a sport. Golf is a sport, regardless of what any critic has to say. Studies and experimentation, along with the experience itself, reveal all of the athletic aspects that make golf better than most sports.

Oddly, one of the newest of professional sports, bowling is one of the most ancient. In one form or another bowling has been around for more than 7,000 and years. First traces of the sport were discovered in Egyptian tombs, but historians feel that cavemen may well have had been the originator. Having the first form of

The U.S. Golf Association (USGA) specified the characteristics of legal balls within tight parameters. These restrictions on size, weight, materials, texture, etc., seemingly left little room for product innovation. In fact, the USGA regulations specified not just what went into a ball, but how it could perform, stipulating to within 10-20 yards how far the ball could travel when hit by a certain type of club traveling at a certain speed, all verified under controlled conditions with robotic testing equipment. Nonetheless, new product introductions were rampant in the industry, with slight changes in surface coatings and dimple patterns, for example, being touted for their ability to add a handful of yards to a golfer’s shots, to give more accuracy, or to create greater control through faster spin on the ball. In addition, ball manufacturers spent millions of dollars on advertising campaigns for their balls. There were three basic types of balls, all conforming to the same general specifications. The oldest technology still in use was the three-piece ball, which consisted of a core, windings, and a cover; this ball was good for spin and overall control. The second, and most popular, type of ball was the twopiece ball, which eliminated the windings of the three-piece ball; this ball produced more distance. The newest technology was the “solid core, multi-layered ball,” which had taken the

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

Callaway Golf's success story begins with a small three-person golf company called Hickory Stick USA, which was founded in 1982 in Temecula, California. The company initially made wedges and putters that had unique shafts constructed of hickory with a steel core. These clubs caught the eye of Ely Callaway, who bought an interest in the company the following year. Mr. Callaway had already been a successful businessman in the fields of textiles