Essay History of Nestle: A Swiss Company

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Company have approximately 110600 employees globally. It has total assets of $103 billion which is more than Coca-cola and other dominant companies.

Henri Nestlé, a Swiss confectioner, became the founding father of Nestlé and one of the major creators of condensed milk. Nestlé's origins date back to the 1860s when separate Swiss companies had been founded that later shaped the Nestlé company. Inside the succeeding years, the two competing establishments aggressively improved their organizations all through Europe and the US. In 1866, Charles and George Page, brothers from Lee County, Illinois, America, set up the Anglo-Swiss Condensed Milk employer in Cham, Switzerland. Their first British operation opened in Chippenham, Wiltshire, in 1873. In Vevey, Switzerland, Henri Nestlé advanced his milk-based baby formula and soon began advertising it in 1867. The subsequent 12 months noticed Daniel Peter, a Swiss chocolatier start seven years of labour perfecting his invention, the milk chocolate production procedure which shaped Nestlé’s chocolate making. Nestlé turned into the critical co-operation that Peter needed to figure out a way of removing all of the water from the milk added to the chocolate and thus stopping the product from developing mold. Henri Nestlé retired in 1875 but the corporation, beneath new ownership, continued to succeed. In 1877, Anglo-Swiss added milk-based ingredients to their products; within the following year, the Nestlé company brought condensed milk to their portfolio, which made the two companies direct and fierce competitors. In 1879, Nestle merged with milk chocolate inventor Daniel Peter. In

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

Nestle is a Swiss based multinational company which is head quartered in Vevey, Switzerland. There is a long list of the products of Nestle but the most important ones include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

1. A brief history of the brand: origins, key stages in its growth , etc.

Nestlé is a Swiss multinational food and beverage company headquarter in Vevey Switzerland; the company product include beverages, milk products, ice cream, nutrition and healthcare, dishes and cooking aids, confectionery last but not least pet care. Nestlé has factories in 86 countries and its products are sold in 196 countries around the world (Nestlé 2013 annual report). The macro environment in 2013 was one of the soft growths in developed and developing countries, Nestlé response was to increase brand support, innovation and ensure price sensitively matching consumer needs. Nestlé sales have significantly growth 2.7% from CHF 89.7 billion in year 2012 to CHF 92.2 billion in year 2013.

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestlé is a multinational bundled sustenance organization established and headquartered in Switzerland. It came about because of a merger in 1905 between the Anglo-Swiss Milk Company for milk items set up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Henri Nestlé Company set up in 1867 by Henri Nestlé to give a baby sustenance item. Nestlé's trademark of winged animals in a home, got from Henri Nestlé's own emblem, inspires the qualities whereupon he established his Company. A few of Nestle brands are universally famous, which has made the organization a worldwide business sector pioneer in numerous product offerings, including milk, chocolate, ice cream parlor, filtered water and pet nourishment.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

Nestlé (IPA: /[nɛsle]/) is a multinational packaged food company founded and headquartered in Vevey, Switzerland, and listed on the SWX Swiss Exchange with a turnover of over 87 billion Swiss francs. It originated in a 1905 merger of the Anglo-Swiss Milk Company for milk products established in 1866 by the Page Brothers in Cham, Switzerland, and the Farine Lactée Henri Nestlé Company set up in 1866 by Henri Nestlé to provide an infant food product. The two world

Nestlé’s origin date back to 1866, when two separate Swiss enterprises of George Page and Charles Page were founded that would later form the core of Nestle.

Their main goal is they endeavour to bring buyers sustenance’s that are sheltered, of high calibre and give ideal supplement to address physiological issues. Nestlé gives choices to all individual taste and way of life inclinations.