History of Parle G

3353 Words Nov 3rd, 2010 14 Pages

A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time.

A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went
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Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers. Additionally there are 31 depots and C & F agents supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavor at designing product that provide nutrition & fun to the common man. Most Parle offering are in the low & mid-range price segments. This is based on our cultivated understanding of the Indian consumer psyche. The value-for money positioning helps generate large sales volumes for the products.

However, Parle Products also manufactures a variety of premium products for the up-market, urben consumers. And in this way, caters a range of products to a variety of consumers.

The Customer Confidence

The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929,the people of India have been growing up on Parle biscuits & sweets. Today , the parle brand have found their way intothe heart and homes of people all over India & aborad.

Parle biscuit and confestioneries, continu to spread happiness & joy among people of all ages. The consumer is the focus of all activities at parle. Maximizing value to consumer and forging enduring customer relationship are the core endeavors at parle . our effort are driven toward maximizing customer

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