History of The Target Corporation

1304 WordsJun 19, 20186 Pages
The Target Corporation formerly known as “The Dayton Dry Goods Company” is a major retailing company that was founded in 1902 in Minneapolis, Minnesota by George Draper Dayton. It is ranked the second largest discount retailer in the United States and ranked thirty- sixth on the Fortune 500 as of 2013. The Target Corporation has been serving this nation with the best price possible goods since their expansion from “Dayton” and is continuously winning the hearts of consumers with their dedication and service. A phenomenal merchandising strategy and cross channeling has enabled this upscale discounter to serve their purpose of customer loyalty and fulfill their promise of “Expect more and Pay less”. Target has three primary retail divisions…show more content…
The second approach is having a management team whose interests are aligned with shareholders. Executives are subject to stock ownership guidelines that require them to hold specified multiples of salary in target stock. Incentive compensation opportunities are based on goal levels of performance that are approved by independent directors, aligned with Target’s objectives and disclosed to shareholders. The third and final approach is using mechanisms that provide accountability to shareholders. According to corporate governance page Target adopted a majority voting standard for uncontested director elections in 2007. Shareholders holding 10% or more of Target’s stock have the right to call a special meeting of shareholders. The retailer maintains an “open door” policy in order to receive feedback from shareholders on governance as well as other matters important to shareholders. Marketing While Target is more of a high end discount store, from walking through any one of the locations one could easily get the feeling that the company is putting forth a lot of effort into competing with Wal-Mart. The retailer’s target customers are educated young adults in their mid 20’s and early 30’s. Many of the customers in this targeted segment are experiencers and achievers. According to the VALS survey experiencers are avid consumers
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