Hitek Case Study Essay

IgG – funtions in neutralizing, opsonation, compliment activation, antibody dependent cell-mediated cytocity, neonatal immunity, and feedback inhibition of B-cells and found in the blood.

Useful where multi consumer type, each with own needs, but not one product to meet all needs

Scenario: John is a 4 year-old boy who was admitted for chemotherapy following diagnosis of acute lymphoblastic leukemia (ALL).  He had a white blood cell count of 250,000.  Clinical presentation included loss of appetite, easily bruised, gum bleeding, and fatigue.  Physical examination revealed marked splenomegaly, pale skin color, temperature of 102°F, and upper abdomen tenderness along with nonspecific arthralgia.

As a member of management Clive Jenkins is responsible for boosting employee morale to ensure that company goals are met

| A consumer is an individual/organisation who buys a good/service for their personal use. They are a key stakeholder in some business’ as they are the primary source of their revenue.

Before we can identify the needs of customers and stakeholders, it is important that we can identify who our customers and stakeholders actually are.

Customer service involves a consideration of what is needed to treat the customers in a desirable

According to the researchers the increased value results from an opportunity to utilize a specialized resources which arises solely as a result of the merger (Jensens & Ruback, 1983; Bradle, Desai and Kim , 1983). For creating operational and financial synergies managers believe that two enterprises will be worth more if merged than if operates as two separate entities. Thus, the two companies, A and B:

The applicants are morally correct as long as their action promotes their long term interest. If their action produces or will produce for them a greater outcome of good, versus evil in the long hall than any other alternative, than that action is the right one to act on, and the individual should take that to be a moral act. An Assessment of Morality by Ethicsinbusiness.net

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

Benlow points out, "being a customer means being driven by simple and personal desires… and ultimately demanding that those desires be met" (141). When being a customer you are always right, the process will be shifted for your individual desire, you use the quickest/easiest route, and you are encouraged to be passive. When being passive, "we pay for someone else's work,

Why do I say the customer? Because it is apparent that in modern times more and more businesses alienate the customer and only focus on profit. Take for example the success of Sam Walton, the founder of Wal-Mart, who had one philosophy, “Buy low, sell cheap, high volume, fast turn” (Packer, 101).  Walton figured out that people were cheap and he exploited that knowledge to raise his riches. Wal-Mart grew exponentially fast and lost management over its roots, what once started as a business for people in need with perhaps great customer service is now known for driving smaller stores out of business with terrible customer service.

Human Relations in Business – Maja Barnes’ Case Study 11-2: So, Is This How You Learn Leadership?

Your customers judge your business by the people you hire to work for you. From the sales person behind the counter, to the cook in the kitchen, you must do your hiring with your customers in mind. In addition

Broadly speaking organisational customers can be classified in commercial, institutional and governmental sector. (Oxford University Page)